数字化文旅融合背景下导游词创作方法研究  

On the Methods of Creating Tour Guide Speech Under the Background of Digital Culture and Tourism Integration

作　　者：杨红霞[1] YANG Hong-xia(School of Bus iness Management,Heyuan Po lytechnic College,Heyuan 517000,China)

机构地区：[1]河源职业技术学院工商管理学院,广东河源517000

出　　处：《湖州职业技术学院学报》2024年第2期47-51,共5页Journal of Huzhou Vocational and Technological College

基　　金：2020年度广东省教育厅第一批省高职院校高水平专业群建设项目“广东省旅游管理高水平专业群建设”(GSPZYQ2020142);2023年度广东省普通高校创新团队项目(人文社科)“数智文旅应用与标准化研究协同创新团队”(2023WCXTDO40)的研究成果之一。

摘　　要：在数字化文旅融合背景下,各项数字技术均展现出取代导游功能的趋势。面对时代发展大势,本研究以“导游词创作能力”为研究对象,以河源市万绿湖风景区为案例,结合数字化文旅融合的时代特征,依据导游技能大赛评分规则和行业人才需求趋势,提出导游词创作技巧提升路径,创新设计“九宫格模型”和“编码拼图法”,将导游词结构细分为九个部分,并将写作素材进行编码分类,以期为导游词创作提供“框架化”范本,助力导游人才关键能力培养。Under the background of digital culture and tourism integration,various digital technologies are showing a trend of replacing the function of tour guides.In the face of the development trend of the times,the study takes“the ability to create tour guide speech”as the research object,takes Wanlv Lake scenic area in Heyuan City as a case study,combines the characteristics of digital culture and tourism integration,and proposes a path to improve the skills of creating tour guide speech according to the scoring rules of tour guide skills competitions and industry talent demand trends.The article innovatively designs the“nine grid model”and“coding puzzle method”,divides the structure of tour guide speech into nine parts,and encodes and classifies the writing materials,in order to provide a“framed”template for creating tour guide speech and help cultivate key abilities of tour guide talents.

关 键 词：文旅融合 数字化 导游词创作 

分 类 号：F592.3[经济管理—旅游管理] H05[经济管理—产业经济] I05[语言文字—语言学]