电商参与能否提高苹果种植户经济韧性?——来自黄土高原地区2005份微观数据的证据  

Can e-commerce improve the economic resilience of apple farmers?--Evidence from the micro-survey in the Loess Plateau region

作　　者：郭雨 闫小欢[1,2] 霍学喜 GUO Yu;YAN Xiaohuan;HUO Xuexi(School of Economics and Management,Northwest A&F University,Yangling 712100;Institute of Western Development,Northwest A&F University,Yangling 712100,China)

机构地区：[1]西北农林科技大学经济管理学院,杨凌712100 [2]西部农村发展研究中心,杨凌712100

出　　处：《干旱区资源与环境》2024年第8期167-178,共12页Journal of Arid Land Resources and Environment

基　　金：国家自然科学基金重点项目(71933005);教育部人文社会科学研究规划基金项目(21YJA790070);财政部和农业农村部(CARS-28)资助。

摘　　要：增强农户家庭经济韧性对于巩固脱贫成果、实现共同富裕具有重要意义。基于黄土高原苹果主产区陕甘晋三省2005份调研数据,构建苹果种植户经济韧性指标评价体系,考察电商参与对苹果种植户经济韧性的影响效应与作用机制。研究发现:电商参与对苹果种植户经济韧性提升存在显著的促进作用,该结论在经过一系列稳健性检验后仍然成立;机制分析表明,社会网络在电商参与影响苹果种植户经济韧性过程中发挥中介作用;异质性分析表明,电商参与对较大生产规模、新生代苹果种植户以及纯农业型苹果种植户经济韧性的影响效应更大。因此,应进一步完善农产品电商政策支持体系,发挥电商经营在拓宽农户社会网络中的作用,从而提升农户经济韧性。Strengthening the economic resilience of farming households is important for consolidating the results of poverty eradication and realizing common prosperity. Based on 2005 research data from the three provinces of Shaanxi, Gansu and Shanxi, which are the main apple producing areas in the Loess Plateau, this paper constructs an index system for evaluating the economic resilience of apple growers, and investigates the impact and mechanism of e-commerce participation on the economic resilience of apple growers. It is found that there is a significant contribution of e-commerce participation to the economic resilience of apple growers, and this conclusion is still valid after a series of robustness tests. Mechanism analysis shows that social networks play a mediating role in the process of e-commerce participation affecting the economic resilience of apple growers. Heterogeneity analysis shows that e-commerce participation has a greater effect on the economic resilience of those apple growers who own larger production scales, or they are new-generation, or purely agricultural apple growers. Therefore, it is necessary to improve the policy support system for agricultural e-commerce, and play the role of e-commerce operation in broadening the social network of farmers, so as to enhance the economic resilience of farmers.

关 键 词：农户经济韧性 苹果种植户 中介效应模型 社会网络 

分 类 号：F307[经济管理—产业经济]