基于SWOT分析医疗旅游业对海南经济发展的影响研究  

SWOT Analysis-Based Research on Impact of Medical Tourism Industry on Hainan's Economic Development

作　　者：张前 张沈青 Zhang Qian;Zhang Shenqing(School of Business,Hainan Tropical Ocean University,Sanya,Hainan,572022)

机构地区：[1]海南热带海洋学院商学院,海南三亚572022

出　　处：《中国商论》2024年第17期139-143,共5页China Journal of Commerce

基　　金：海南省教育厅高校科研项目:海南热带海洋学院2023年研究生创新科研课题项目(RHDYC-202307);海南省普通高校发展项目:本研究受海南热带海洋学院2023年省级重点学科建设项目(工商管理)资助。

摘　　要：自我国实施多元化融合发展经济战略以来,医疗旅游在各地竞相发展,并成为新的消费热点。博鳌乐城医疗旅游先行区的建设为海南省发展医疗旅游奠定了基础,且海南省天然医疗资源丰富,还有乡村振兴、自贸港建设等一系列红利加持。本文通过对海南医疗旅游的发展现状进行SWOT全面分析,结合海南特色与优势,从政府与企业的视角,探讨海南发展医疗旅游的经验启示以及策略,以期致力于海南医疗旅游的发展大有可为。Since China implemented its diversified and integrated economic development strategy,medical tourism has rapidly developed in various regions and has become a new consumer trend.The construction of Boao Lecheng Medical Tourism Pilot Zone has laid a foundation for the development of medical tourism in Hainan Province.Moreover,the province is rich in natural medical resources,as well as a series of dividends such as rural revitalization and free trade port construction.Through the SWOT comprehensive analysis of the development status of medical tourism in Hainan,the paper takes into account the characteristics and advantages of the province,and explores the inspiring experience and strategy of the development of medical tourism in Hainan from the perspective of the government and enterprises,in order to contribute to the prosperity of its medical tourism.

关 键 词：海南省 医疗旅游 经济发展 SWOT分析 乡村振兴 

分 类 号：F59[经济管理—旅游管理] F124[经济管理—产业经济] R197.1[医药卫生—卫生事业管理]