内江市龙舟赛事市场现状及发展对策研究  

Research on the Current Situation and Development Countermeasures of Dragon Boat Racing Market in Neijiang City

作　　者：李鹏 刘成菊[1] LI Peng;LIU Chengju(School of Physical Education,Neijiang Normal University,Neijiang,Sichuan Province,641100 China)

机构地区：[1]内江师范学院体育学院,四川内江641100

出　　处：《当代体育科技》2024年第22期78-81,共4页Contemporary Sports Technology

基　　金：自贡市哲学社会科学研究基地——国民体质健康与体育产业研究中心项目(项目名称:成渝地区双城经济圈体育产业高质量发展研究,项目编号:GT-02202319)。

摘　　要：该文针对内江市龙舟赛事发展现状,从内江市龙舟赛事市场的主体、客体、媒介3个方面展开分析,探究赛事市场发展过程中存在的问题,从而提出发展对策,包括:提高龙舟赛事质量,积极提升龙舟赛事品牌影响力;加强专业人才培养,建立多元化的高素质人才队伍;加强媒体渠道合作,扩大龙舟赛事的社会影响力度。In view of the development status of dragon boat racing in Neijiang City,this paper analyzes the subject,object and media of the dragon boat racing market in Neijiang City,so as to explore the problems existing in the development process of the event market and then put forward development countermeasures.Including:Improve the quality of dragon boat races and actively enhancing the brand influence of dragon boat races;Strengthen the training of professional talents and establish a diversified team of high-quality talents;Strengthen cooperation with media channels to expand the social impact of dragon boat races.

关 键 词：龙舟 赛事 传统体育项目 体育文化 品牌影响力 

分 类 号：G80-32[文化科学—运动人体科学]