新媒体时代高校篮球文化的发展现状与传播策略  

Development Status and Dissemination Strategies of College Basketball Culture in the New Media Era

作　　者：许诺 XU Nuo(University of Science and Technology Beijing,Beijing,100083 China)

机构地区：[1]北京科技大学,北京100083

出　　处：《当代体育科技》2024年第22期130-133,共4页Contemporary Sports Technology

基　　金：北京科技大学2023年度文化建设项目(项目名称:高校篮球文化建设,项目编号:XCB2023027)。

摘　　要：在新媒体时代的浪潮下,信息传播方式、速度和内容发生了深刻的变化。微信、抖音等社交媒体平台的兴起,为篮球爱好者提供了更加直接和丰富的互动体验,也使得篮球文化的传播更加迅速和广泛。然而,在新媒体时代的高校篮球文化发展中,也面临着一些挑战和问题。如何在新媒体环境下更好地推广和传播篮球文化,提升其在校园中的影响力和认知度,成为摆在人们面前的重要课题。因此,该文首先分析了新媒体时代对高校篮球文化的影响,并探讨了新媒体时代高校篮球文化的发展现状和传播策略,以期为高校篮球文化的健康发展提供有益的参考和借鉴。In the wave of the new media era,the way,speed,and content of information dissemination have undergone profound changes.The rise of social media platforms such as WeChat and Tiktok has provided basketball fans with more direct and rich interactive experience,and also made the spread of basketball culture more rapid and extensive.However,in the era of new media,the development of basketball culture in universities also faces some challenges and problems.How to better promote and disseminate basketball culture in the new media environment,enhance its influence and awareness on campus,has become an important issue in front of us.Therefore,this article first analyzes the impact of the new media era on college basketball culture,and then explores the development status and dissemination strategies of college basketball culture in the new media era,hoping to provide useful reference and inspiration for the healthy development of college basketball culture.

关 键 词：新媒体时代 高校篮球文化 发展现状 传播策略 

分 类 号：G841[文化科学—体育训练]