乡村振兴背景下大学生农村电商创业的策略研究  

Research on the Strategies of College Students'Rural E-commerce Entrepreneurship under the Background of Rural Revitalization

作　　者：曾应文 Zeng Yingwen(Fujian Chuanzheng Communications College,Fuzhou 350007,Fujian,China)

机构地区：[1]福建船政交通职业学院,福建福州350007

出　　处：《农业技术与装备》2024年第8期93-94,97,共3页Agricultural Technology & Equipment

摘　　要：在乡村振兴战略的环境下,为保证大学生返乡进行电商创业,能够发挥出最大的社会价值与效益,并让大学生返乡创业成为乡村振兴战略的有力载体,本文就乡村振兴背景下大学生返乡进行电商创业的问题与策略进行分析探讨,旨在鼓励大学生开启电商创业之路,进而加快农村经济的发展。This paper analyzed and discussed the problems and strategies of college students returning home to start e-commerce businesses under the background of rural revitalization,in order to encourage college students to start e-commerce businesses and thus accelerate the development of rural economy.

关 键 词：乡村振兴 大学生 返乡创业 农村电商 创业问题 

分 类 号：F323[经济管理—产业经济]