新质生产力赋能体育消费新业态发展:要素特质、实现机制与发展策略研究  

New Productive Forces Empower the Development of New Forms of Sports Consumption:Research on Factor Characteristics,Implementation Mechanisms,and Development Strategies

作　　者：雷蕾 杨丽丽 王子朴[3] LEI Lei;YANG Li-li;WANG Zi-pu(Sports Department,Northwest A&F University,Yangling 712100,China;Sports Department,Lanzhou University of Technology,Lanzhou 730030,China;Science and Technology Office,Capital University of Physical Education and Sports,Beijing 100191,China)

机构地区：[1]西北农林科技大学体育部,陕西杨陵712100 [2]兰州理工大学体育部,甘肃兰州730030 [3]首都体育学院科技处,北京100191

出　　处：《广州体育学院学报》2024年第3期47-55,共9页Journal of Guangzhou Sport University

基　　金：国家社会科学基金重点项目(23ATY004);教育部人文社科基金青年项目(18YJC890012);陕西省人文社会科学基金项目(2022Q003);陕西省科技创新项目(2024ZC-YBXM-055)。

摘　　要：随着科技的飞速发展和社会的深刻变革,新质生产力逐渐成为推动各行业创新升级的重要力量。体育消费新业态的崛起与新质生产力的深度融合,不仅改变了传统体育消费模式,还为体育产业带来了新的增长点和发展机遇。然而,这一进程中也暴露出诸多挑战和问题,亟待深入研究和解决。聚焦新质生产力在体育消费新业态中的应用,系统探讨了其要素特质、实现机制及对体育产业发展的深远影响,揭示了新质生产力,特别是数字化技术、人工智能和大数据等所具备的创新性、融合性和驱动性等核心特质,以及这些特质如何让促进新质生产力与体育产业的深度融合,推动体育消费模式的创新与升级。同时,还阐明了技术创新、市场驱动和政策引导等实现机制在新质生产力应用中的关键作用,针对应用过程中面临的技术瓶颈、市场竞争、人才短缺和政策制约等挑战,提出了加强技术研发、深化市场调研、优化人才培养及加强政策监管等具体的发展策略。不仅为体育产业的理论研究提供了新的视角,也为体育产业的创新发展提供了实践指导,具有重要的理论与实践意义。With the rapid development of technology and profound social changes,new productive forces have gradually become an important force driving innovation and upgrading in various industries.The rise of new forms of sports consumption and their deep integration with new productive forces have not only changed traditional sports consumption patterns but also brought new growth points and development opportunities to the sports industry.However,this process has also exposed many challenges and problems that urgently need further research and resolution.This article focuses on the application of new productive forces in new forms of sports consumption,systematically exploring their essential characteristics,implementation mechanisms,and profound impacts on the development of the sports industry.The study reveals the innovative,integrative,and driving core characteristics of new productive forces,especially digital technology,artificial intelligence,and big data.It also explores how these characteristics promote the deep integration of new productive forces with the sports industry,driving innovation and upgrading of sports consumption patterns.Meanwhile,this article also clarifies the key role of implementation mechanisms such as technological innovation,market-driven forces,and policy guidance in the application of new productive forces.To address challenges such as technological bottlenecks,market competition,talent shortages,and policy constraints faced during the application process,the study proposes specific development strategies such as strengthening technology research and development,deepening market research,optimizing talent training,and strengthening policy supervision.This study not only provides a new perspective for theoretical research in the sports industry but also offers practical guidance for innovative development in the sports industry,carrying significant theoretical and practical implications.

关 键 词：新质生产力 体育消费新业态 要素特质 实现机制 发展策略 

分 类 号：G80[文化科学—运动人体科学]