筚路蓝缕:合法性视角下后发企业标准赶超过程机制  

Blazing the Path through Legitimacy:Process Mechanisms of Latecomer Enterprises'Standard Catch-up from a Legitimacy Perspective

作　　者：韩淑慧 汪涛[1,2] Han Shuhui;Wang Tao(School of Management and Economics,Beijing Institute of Technology,Beijing 100081,China;Yangtze River Delta Research Institute,Beijing Institute of Technology,Jiaxing 314000,China)

机构地区：[1]北京理工大学管理与经济学院,北京100081 [2]北京理工大学长三角研究院,浙江嘉兴314000

出　　处：《科技进步与对策》2024年第17期64-75,共12页Science & Technology Progress and Policy

基　　金：国家自然科学基金项目(71573014);科技部创新体系建设办公室专项项目(2013cxb24)。

摘　　要：标准赶超是后发企业获取国际话语权的重要途径。然而,现有研究对后发企业标准赶超的过程机制关注不够。基于合法性视角,对华为5G项目开展纵向单案例分析,探索其标准赶超过程机制。结果发现,当有效性线索缺乏时,后发企业基于主动型合法性判断的认知指导,通过塑造机制创造差异化合法性,实现技术突破,从而为标准蓄能;当有效性来源充足时,后发企业基于被动型合法性判断的认知指导,通过同形机制获得一致性合法性,使其技术提案被纳入国际标准,实现标准并跑;当外部有效性波动时,在主动型、被动型相结合的合法性判断指导下,后发企业通过扩散机制获得“和而不同”的合法性,从而实现标准引领。Standard competition is an important form of market competition in the era of the digital economy.Against the backdrop of countries vying for dominance in the digital economy,standardization has been elevated to a national strategic level and is highly emphasized by various nations.However,Chinese enterprises,as latecomers,have made limited contributions to the standardization process,resulting in a“standardization gap”.In order to bridge this gap with leading enterprises and even achieve standard surpassing,Chinese latecomers need to improve or restructure their standard systems.This inevitably challenges existing cognitive paradigms and behavioral conventions,disrupts established interest structures and industry orders,and typically faces multiple severe legitimacy tests.As a result,obtaining legitimacy is a critical proposition for latecomer enterprises.Technological innovation can only become a standard when it is fully understood,compatible with established practices,and recognized by both the market and the government.However,there is insufficient attention to this topic in the existing research in both the fields of latecomer enterprise standard competition and legitimacy.This paper conducts a longitudinal single-case analysis of Huawei's 5G project from a legitimacy perspective.Firstly,this study employs structured interviews and document collection methods for data gathering.Based on this data,this paper systematically outlines the milestone events in the development of Huawei's 5G technology.Secondly,through consulting with internal personnel and external experts,this paper analyzes and summarizes the characteristics of events as well as the patterns of technological evolution occurring in a time series,thus dividing Huawei's 5G technology development into three stages.Finally,utilizing structured data analysis methods,the paper analyzes the dynamic processes and mechanisms of latecomer enterprises'standard competition and constructs a theoretical model for latecomer enterprises to achieve standard

关 键 词：合法性判断 技术合法性 后发企业 标准赶超 案例研究 

分 类 号：G307[文化科学]