认知传播理论在中国语境中的发展:挑战、应用与路径  

Advancing Cognitive Communication Theories in the Chinese Context:Challenges,Applications,and Pathways

作　　者：韩晶晶[1] 余皓晴 Jingjing Han;Haoqing Yu(School of Journalism,Fudan University)

机构地区：[1]复旦大学新闻学院

出　　处：《全球传媒学刊》2024年第3期74-91,共18页Global Journal of Media Studies

基　　金：复旦大学新闻学院科研创新项目“智能传播语境中用户认知机制与传播效果研究”阶段性研究成果。

摘　　要：本文针对当下国内认知传播研究发展的挑战,重点介绍了认知传播科学研究路径中极具影响力的、传播学内生的理论——动机驱动下媒介信息处理的有限容量模型(LC4MP),系统地梳理了该理论近二十年的主要成果,总结了该理论的核心命题与主要变量工具箱,并在此基础上对有意在认知传播领域深耕的学者提出可尝试的三种研究路径,以期繁荣国内认知传播研究发展,最终通过融入中国语境的检验与应用来拓展以LC4MP为代表的认知传播理论。This article introduces a fundamental theory in the area of communication and cognition,that is the Limited Capacity of Motivated Mediated Message Processing(LC4MP).We reviewed its major findings across the past two decades and summarized its core hypotheses and measures for testing the model.To facilitate the study of communication and cognition in China,we provided three different pathways for those interested in this field.These pathways are proposed to inspire communication scholars to begin the journey of cognitive communication research,in hopes to advancing the development of relevant theories.

关 键 词：认知传播 LC4MP 认知加工 媒介信息特征 动机系统 

分 类 号：G206[文化科学—传播学]