基于习近平总书记关于宣传思想工作的重要思想的旅游传播策略研究  

Strategies for Tourism Communication Based on Xi Jinping's Important Exposition on the Party's Publicity and Ideological Work

作　　者：王海迪 李强[1] WANG Hai-di;LI Qiang(Guilin Tourism University,Guilin Guangxi 541000,China)

机构地区：[1]桂林旅游学院,广西桂林541000

出　　处：《湖北开放职业学院学报》2024年第15期147-149,共3页Journal of Hubei Open Vocational College

基　　金：2021年广西哲学社会科学规划研究课题“基于习近平总书记关于宣传思想工作的重要思想的广西旅游传播策略研究”成果(项目编号:21BKS002);2023年广西高校中青年教师科研基础能力提升项目“桂林世界级旅游城市建设中旅游意象的媒介建构研究成果”(项目编号:2023KY0835)。

摘　　要：党的十八大以来,习近平总书记高度重视党的宣传思想工作,围绕党的宣传思想工作的重要意义、工作导向、目标任务等发表了一系列重要讲话,进行了系统深刻的论述,提出了一系列新观点、新思想、新论断。习近平总书记关于宣传思想工作的重要思想与旅游传播有一定的耦合机理,能够指引旅游传播正确发展。论文从“举旗帜、聚民心、育新人、兴文化、展形象”这五个方面阐述两者之间的联系,并从中提出基于习近平总书记关于宣传思想工作的重要思想的旅游传播策略。Since the 18th National Congress of the Communist Party of China,General Secretary Xi Jinping has attached great importance to the Party's publicity and ideological work,delivered a series of important speeches focusing on the importance,work orientation,goals,and tasks of the Party's publicity and ideological work,conducted systematic and profound discussions,and proposed a series of new viewpoints,thoughts,and judgments.General Secretary Xi Jinping's important thoughts on publicity and ideological work have a certain coupling mechanism with tourism communication,which can guide the correct development of tourism communication.In this paper,the relationships between the two are elaborated from five aspects:"taking a stand,gathering people's hearts,educating people for the new era,developing culture,and displaying image",and a tourism communication strategy based on General Secretary Xi Jinping's important thoughts on publicity and ideological work is put forward.

关 键 词：习近平总书记关于宣传思想工作的重要思想 旅游传播 

分 类 号：D64[政治法律—政治学]