基于XGboost模型的体育消费券经济效用测度及影响因素研究  

Study on Utility Measurement and Influencing Factors of Sports Consumption Voucher Based on the XGboost Model

作　　者：郑志强 刘嘉琪 ZHENG Zhiqiang;LIU Jiaqi(Physical Education Institute of Jimei University,Xiamen 361021,China)

机构地区：[1]集美大学体育学院,福建厦门361021

出　　处：《体育科学研究》2024年第4期9-16,共8页Sports Science Research

基　　金：国家社科基金一般项目“场景营城视阈下体育消费城市运行机理与实践逻辑”(23BTY021)。

摘　　要：为扩大体育消费券的经济效用,促进消费回补和释放体育消费潜力,选用XGboost模型预测体育消费券经济效用,并通过相关系数分析影响因素。研究发现:(1)体育消费券的经济效用乘数约为3倍,其经济带动作用有待提升;(2)多重因素影响体育消费券经济效用,根据影响因素程度和范围的不同,依次为发放渠道、折扣率、使用距离、发放时间。基于此,提出优化建议:拓宽发放渠道,构建体育消费券信息一体化平台;加大补贴力度,创新竞争性磋商模式;均衡体育资源供给,利用新兴技术开发城市金角银边;利用特定时间点,搭建多样化消费场景。In order to expand the economic utility of sports consumption vouchers,promote consumption recovery and release the potential of sports consumption,this paper uses the XGboost model to predict the economic utility of sports consumption vouchers,and analyzes the influencing factors through correlation coefficients.The results show that:(1)the multiplier of economic utility of sports consumption voucher is about 3 times,and its economic driving effect needs to be improved;(2)Multiple factors affect the economic effectiveness of sports consumption vouchers.According to the different degrees and scope of influencing factors,the distribution channels,discount rate,use distance and release time are in order.Based on this,the paper puts forward optimization suggestions:broaden the distribution channels,build the sports consumption voucher information integration platform;Increase subsidies and innovate competitive consultation models;Balanced supply of sports resources,using emerging technologies to develop the golden horn and silver edge of the city;Use specific time points to build diversified consumption scenarios.

关 键 词：体育消费券 XGboost模型 经济效用 

分 类 号：G80-05[文化科学—运动人体科学]