城市居民对地理标志农产品消费意愿影响因素的实证分析  

Empirical Analysis of Factors Influencing Urban Residents'Consumption Intention of Geographical Indication Agricultural Products

作　　者：张懿玮 王泳博 祝洪章[1] Zhang Yiwei;Wang Yongbo;Zhu Hongzhang(School of Economics and Business Administration,Heilongjiang University,Harbin 150080,Heilongjiang,China)

机构地区：[1]黑龙江大学经济与工商管理学院,黑龙江哈尔滨150080

出　　处：《绿色科技》2024年第13期230-236,244,共8页Journal of Green Science and Technology

基　　金：黑龙江省社科基金项目(编号:22JYB228);黑龙江大学杰青基金项目(编号:JC2021W6)。

摘　　要：基于我国378份城市居民调查问卷数据,采用二元Logistic模型,探究了城市居民对地理标志农产品的消费意愿的影响因素。结果表明:我国城市居民对地理标志农产品的了解程度不深;年龄较大或未婚的城市居民更偏好购买地理标志农产品;对地理标志农产品的了解程度越高,城市居民的消费意愿越高;邮寄到货时间对消费意愿有显著的负向影响,即到货时间越长,消费意愿越低;食品安全性对消费意愿有显著的正向影响,即食品安全性越高,消费意愿越高。基于此,提出了应扩大地理标志农产品的品牌效应,加深消费者对地理标志农产品的了解程度,不断完善物流服务,进一步提高食品安全性的建议。Based on data from 378 surveys of urban residents in China,a binary Logistic model is used to explore the influencing factors of urban residents'consumption willingness to geographical indication agricultural products.The results indicate that urban residents in China have a limited understanding of geographical indication agricultural products;Older or unmarried urban residents prefer to purchase geographical indication agricultural products;The higher the level of understanding of geographical indication agricultural products,the higher the willingness of urban residents to consume;The delivery time of mail has a significant negative impact on consumer willingness,that is,the longer the delivery time,the lower the consumer willingness;Food safety has a significant positive impact on consumer willingness,that is,the higher the food safety,the higher the consumer willingness.Based on this,it is proposed to expand the brand effect of geographical indication agricultural products,deepen consumer understanding,continuously improve logistics services,and further improve food safety.

关 键 词：地理标志农产品 消费意愿 影响因素 

分 类 号：F323.5[经济管理—产业经济]