共情视域下跨界景区旅游文创产品开发与设计——以江西武功山为例  

Development and Design of Tourism Cultural and Creative Products in Cross-Border Scenic Spots From the Perspective of Empathy-A Case Study of Wugong Mountain in Jiangxi Province

作　　者：苏娜 许丽莉 Su Na;Xu Lili(Business School Pingxiang University,Pingxiang 337055,Jiangxi,China)

机构地区：[1]萍乡学院商学院,江西萍乡337055

出　　处：《绿色科技》2024年第15期189-194,共6页Journal of Green Science and Technology

基　　金：江西省高校人文项目(编号:GL22231)。

摘　　要：跨界旅游区作为一种特殊的地理空间,因行政边界区划使其被割裂为具有不同发展特征的景区空间。跨界景区间品牌共享从一定程度上推动了其合作的深入,但其本位发展意识仍从一定程度上造成旅游消费市场的隐性流失。故为谋求跨界景区间更大的共利空间,尝试依托共情理论,依托旅游文创产品这一跨界旅游生产要素,围绕景区和游客“品牌共享—感知共情—产品共创—认知共情—利益共生—行为共情”互动共情过程及价值实现路径,结合“走遍、走进、最爱”武功山三大共情层次,分别提出武功山旅游数字纪念章、旅游吉祥物、旅游纪念礼品等旅游文创产品的设计理念,以期推动其整体旅游格局的真正实现。As a special geographical space,cross-border tourism spots are divided into scenic areas with different development characteristics due to administrative boundary zoning.The brand sharing among cross-border scenic spots has promoted the deepening of cooperation to some extent,but their development-oriented awareness still causes implicit loss in the tourism consumption market to a certain extent.Therefore,in order to seek a larger shared space between cross-border scenic spots,this study attempts to rely on the theory of empathy and tourism cultural and creative products as a cross-border tourism production factor.Around the interactive empathy process and value realization path of"brand sharing-perceived empathy-product co-creation-cognitive empathy-benefit symbiosis-behavioral empathy"between scenic spots and tourists,combined with the three levels of empathy of"traveling,entering,and being intoxicated"in Wugong Mountain,the design concepts of tourism cultural and creative products such as Wugong Mountain tourism digital commemorative medals,tourism mascots,and tourism commemorative gifts are proposed,then it can promote the true realization of its overall tourism pattern between cross-border tourism spots.

关 键 词：共情 跨界景区 旅游文创 开发 武功山 

分 类 号：TB472[一般工业技术—工业设计]