在拨款制与市场化之间:财政困境与党报资金来源  

Between the Appropriation System and the Marketization:The Financial Distress and the Sources of Funding of the Communist Party of China's Press

作　　者：商建辉[1] 董子尧 SHANG Jianhui;DONG Ziyao(the School of Journalism and Communication,Hebei University)

机构地区：[1]河北大学新闻传播学院

出　　处：《国际新闻界》2024年第7期159-176,共18页Chinese Journal of Journalism & Communication

摘　　要：自建党以来,拨款制就成为党报业资金来源的主流,即由党或政府的财政来提供资金支持。这种将党报刊与党或政府财政捆绑在一起的制度,在财政发生较大的波动时常常令党报刊陷入难以维持的处境。一旦这种状况发生,党报业的资金来源如何因应?本文以党历史上的三次财政入不敷出为考察背景,党报刊为减轻党或政府的财政负担,所做的资金来源的因应为考察对象。研究发现,百年来党报业的资金来源犹如钟摆一般,在拨款制与市场化之间震荡,形成多种组合,并在某种情形下发生转化。一旦发生财政困局,党报业便通过调整报价、刊登广告、健全发行网络、多元化经营等方式来缓解党报业资金短缺的难题。Since the founding of the Communist Party of China"CPC",the"appropriation system"had become the mainstream of the source of funding for the CPC's press,that was the party or the government's finance to support.This system which bound the CPC's press to the party or government finance,often made the CPC's press fall into an untenable situation when the finance fluctuated greatly.Once this situation occurred,how did the CPC's press respond to the shortage of funds?This paper takes the three times in the history of the CPC's press financial outlays as the investigation background,and the response of the CPC's press to the market-oriented reform to reduce the financial burden of the Party or government as the investigation object.We can see that in the past hundred years,the funding source of the CPC's press was like a pendulum,oscillating between the appropriation system and marketization,forming a variety of combinations,and transforming under certain circumstances.Once the financial difficulties occurred,the CPC's press would adjust the newspaper price,advertise,improve the distribution network,seek diversified management and other ways to alleviate the shortage of funds.

关 键 词：党报业 财政困境 资金来源 

分 类 号：G219.29[文化科学—新闻学] F812[经济管理—财政学]