时移形迁:国产动画中神话形象的创新重塑策略研究  

Cognition Changing with the Times:Innovative Strategies for Reshaping Mythological Images in Chinese Animation

作　　者：林茂丛 米高峰[1] LIN Maocong;MI Gaofeng(Shaanxi University of Science&Technology,710021 Xi'an Shaanxi)

机构地区：[1]陕西科技大学,陕西西安710021

出　　处：《设计艺术研究》2024年第4期53-57,共5页Design Research

基　　金：国家社会科学基金重大项目(19ZDA333);四川省教育厅人文社会科学重点研究基地四川动漫研究中心项目(DM202123)。

摘　　要：在国产动画发展的第二个百年之初,经典神话形象正经历着突破性的创新重塑。通过生命周期理论与案例研究,探索其在不同时期的视觉表现,梳理国产动画产业与神话形象的发展趋势,揭示人们情感与时代精神的交织变迁。结合当今面临的运营、传播和受众需求,提出“时移”造就“另类”人物性格、“本土”文化形象与“身份”情感符号。进而立足当代动画产业的“复兴期”,从重塑内涵、重塑造型、重塑表现几个维度提出创新性设计策略。为讲好新时代“中国故事”,彰显历史底蕴和传播民族文化架起沟通桥梁。At the beginning of the second century of the development of domestic animation in China,the classic images in the myth theme are experiencing a breakthrough innovation and remodeling.Through the life cycle theory and case study,this paper explores its visual performance in different periods,combs the development trend of domestic animation industry and myth image,and reveals the interweaving changes of people's emotions and the spirit of the Times.Combined with the operation,communication and audience needs in the new era,it is proposed that“time shift”creates“alternative”characters,“local”cultural images and“identity”emotional symbols.Then,based on the“Renaissance period”of contemporary animation industry,innovative design strategies are put forward from three dimensions of reshaping connotation,shape and performance in order to tell the Chinese story in the new era,highlight the historical heritage,spread national culture,and build a bridge of communication.

关 键 词：国产动画 神话形象 创新重塑 生命周期理论 设计策略 

分 类 号：J5[艺术—艺术设计]