Brand Construction of Characteristic Agricultural Products in Ethnic Regions under the Background of Rural Revitalization:A Case Study of Honeysuckle Industry of Mashan County  

作　　者：Shaohong MO 

机构地区：[1]Nanning Vocational and Technical University,Nanning 530008,China

出　　处：《Meteorological and Environmental Research》2024年第4期66-70,共5页气象与环境研究（英文版）

摘　　要：The brand construction of agricultural products is a necessary path for agricultural development and an effective way to enhance the added value and market competitiveness of agricultural products.How to do a good job in building agricultural product brands under the background of rural revitalization?This paper takes the honeysuckle industry in Mashan County,Nanning as a case study for comprehensive analysis,forming a driving force for the high-quality development of characteristic agricultural industries.

关 键 词：Rural revitalization Local specialty agricultural products Brand construction HONEYSUCKLE 

分 类 号：F32[经济管理—产业经济]