文旅融合背景下微短剧业态的效益转化与产业赋能  

Transformation of Benefits and Industrial Empowerment of Micro-series in the Context of Cultural and Tourism Integration

作　　者：何天平[1,2] 李杭 HE Tianping;LI Hang(Research Center of Journalism and Social Development,Renmin University of China,Beijing 100872;School of Journalism and Communication,Renmin University of China,Beijing 100872)

机构地区：[1]中国人民大学新闻与社会发展研究中心,北京100872 [2]中国人民大学新闻学院,北京100872

出　　处：《文化艺术研究》2024年第4期57-64,113,共9页Studies in Culture and Art

摘　　要：文旅融合背景下,作为数字文化新业态的微短剧蕴藏着拉动地方文旅消费的巨大潜力,微短剧业态和文旅产业的有机结合更是展现出兼具审美价值、经济效益与社会效益的独特发展路径。“微短剧+文旅”融合发展模式在实践中形成了以意义空间共创再现城市形象、以农文旅产业联动开发乡村在地资源、以创新表达“活化”历史文化遗产三种主要策略。尽管“微短剧+文旅”模式已取得丰硕成果,相关实践也展现出丰富的想象空间,但进一步推动“微短剧+文旅”模式的提质升级以实现微短剧和文旅的深度双向赋能,还要从创作、运营、新质生产力培育等多方面入手,多措并举构筑“微短剧+”高质量发展产业生态。In the context of cultural and tourism integration,micro-series,as a new form of digital culture,have enormous potential to drive local cultural and tourism consumption.The combination of the micro-series industry with the cultural and tourism industry showcases a unique path that merges aesthetics with economic and social benefits.The"micro-series+cultural tourism"model has developed three main strategies in practice:co-creating meaningful spaces to recreate city images,developing local resources by integrating agricultural,cultural,and tourism industries,and revitalizing historical and cultural heritage through innovation.Although this model has achieved significant results and demonstrated great potential,further efforts are needed to enhance its quality and realize the mutual empowerment of micro-series and cultural tourism.This requires a multifaceted approach,including creation,operation,and the cultivation of new quality productivity to build a high-quality ecosystem for the"micro-series+"industry.

关 键 词：微短剧 文旅融合 效益转化 产业赋能 

分 类 号：J959[艺术—电影电视艺术] G229.2[文化科学]