基于高校图书馆网站的虚拟语言景观研究  

Research on Virtual Linguistic Landscape Based on University Library Websites

作　　者：付珊珊 FU Shanshan(Jilin University,Changchun 130012,China)

机构地区：[1]吉林大学,吉林长春130012

出　　处：《通化师范学院学报》2024年第9期53-60,共8页Journal of Tonghua Normal University

摘　　要：语言景观研究边界延伸至数字空间的虚拟语言景观。该文以国内“985”高校图书馆网站为研究对象,基于SPEAKING模型,从背景、参与者、目的、行为序列、基调、媒介、规约、体裁八个视角展开分析。研究发现,高校图书馆网站的虚拟语言景观整体具有实时性、经济性、互动性等特点,语言景观标记自上而下和自下而上相结合,具备服务、信息、交流三大功能。网站界面布局形式共性与个性相互转化,使用学校标志性符号凸显认同感。语言形式口语化、生动化,拉近与受众距离。网站设计上遵守交际规约,适当包含理解规约。本研究尝试扩展语言景观的研究边界,进一步丰富虚拟语言景观研究场域。The research boundaries of linguistic landscape extend to the virtual linguistic landscape in digital space,with a focus on the library websites of"985"universities in China.Drawing on the SPEAKING Mnemonic as a theoretical framework,this analysis unfolds from eight perspectives:setting and scene,participants,ends,act sequences,key,instrumentalities,norms and genre.It has been observed that the virtual linguistic landscape of university library websites has the characteristics of real-time,cost-effective,and interactivity.The linguistic landscape markers integrate top-down and bottom-up approaches,serving three functions:service,information dissemination,and communication.Website interface layout forms transform from commonness to personality,and the use of school symbols highlights the sense of identity.The language form is colloquial and vivid,narrowing the distance with the audience.This study tries to expand the research boundaries of linguistic landscape,further enrich the research field of virtual linguistic landscape,and has certain reference significance for the construction of language display space of university library websites.

关 键 词：虚拟语言景观 高校图书馆网站 SPEAKING模型 

分 类 号：H004[语言文字—语言学]