传统村落文化旅游开发策略研究——以黟县赤岭村为例  

Research on the Development Strategy of Traditional Village Cultural Tourism:Taking Chiling Village,Yi County as an example

作　　者：彭小洪 关成远 宫丽芳 陶思佳 PENG Xiaohong;GUAN Chengyuan;GONG Lifang;TAO Sijia(College of Architecture,Anhui Science and Technology University,Hefei 230092,China)

机构地区：[1]安徽科技学院建筑学院,合肥巴230092

出　　处：《建筑设计管理》2024年第7期71-80,共10页Architectural Design Management

基　　金：安徽省社会科学创新发展研究课题《基于地域文化景观的皖北地区乡土建筑及其营造体系研究》(项目编号:2023CX531);明文化研究项目《基于明文化重塑的凤阳美丽乡村生态建设规划策略研究》(项目编号:2023RW03);滁州市社科应用对策研究项目《地域文化视域下滁州市传统村落保护与利用策略研究》(项目编号:A2023007);安徽科技学院项目技术(咨询)服务合同(横向)《传承地域文化特色的皖北地区宜居宜业和美丽乡村建设路径研究》。

摘　　要：文章以安徽省黟县赤岭村为例,从文化旅游的角度出发,采用实地调研法和综合比较分析法,对赤岭村文化旅游现状、赤岭村文化旅游SWOT、赤岭村文化旅游发展策略等方面进行全面系统的研究。首先,通过对赤岭村文化旅游资源进行分析,了解赤岭村文化旅游发展现状。然后,运用SWOT分析法,通过对赤岭村的优势、劣势、机遇以及威胁做了全面具体的分析。最后,在前期分析的基础上,从明定位而晓目标、续文化而育活力、融产业而创文旅、借宣传而汇支持和应政策而求发展五个方面提出适应赤岭村文化旅游可持续发展的策略,以期为赤岭村文化旅游开发提供有益参考,积极推动该地区乡村振兴和乡村人居环境可持续发展。Taking Chiling Village,Yi County,Anhui Province as an example,from the perspective of cultural tourism,this paper provides a comprehensive and systematic study of the current situation of cultural tourism in Chiling Village,the SWOT of cultural tourism in Chiling Village,and the development strategy of cultural tourism in Chiling Village through field research and comprehensive comparative analysis.First,by analyzing the cultural tourism resources of Chiling Village,we can understand the current status of cultural tourism development in Chiling Village.Then,the SWOT of Chiling Village is comprehensively and specifically analyzed through SWOT analysis.Finally,based on the previous analysis,this paper proposes strategies that adapt to the sustainable development of cultural tourism in Chiling Village from five aspects:clarifying the positioning and knowing the goals,continuing the culture and nurturing vitality,integrating industries and creating cultural tourism,gathering support through publicity,and seeking development in response to policies,aiming to provide useful reference for the development of cultural tourism in Chiling Village and actively promote the rural revitalization and sustainable development of rural inhabitable environment in this region.

关 键 词：传统村落 赤岭村 文化旅游 SWOT 开发策略 

分 类 号：TU241.5[建筑科学—建筑设计及理论]