文化融合下全域智能乡村旅游平台建设研究--以四川凉山州为例  

Research on the Construction of Global Intelligent Rural Tourism Platform Under Cultural Integration--Take Liangshan Prefecture of Sichuan Province as an Example

作　　者：田敏[1] 蔡琳 TIAN Min;CAI Lin(School of Management,Xihua University,610039,Chengdu,Sichuan,China)

机构地区：[1]西华大学管理学院,四川成都610039

出　　处：《特区经济》2024年第8期124-127,共4页Special Zone Economy

基　　金：四川省哲学社会科学重点研究基地彝族文化研究中心资助项目“智慧场景支持彝族文化融入全域智能乡村旅游模式和路径研究--基于安宁河谷地区的实践”(YZWH2315);四川省文化和旅游厅科研项目“智慧场景支持文化赋能乡村旅游的平台体系建设研究”(2023YB09);四川省科技厅项目“文旅融合视角下四川省文化旅游产业高质量发展研究”(24RKX0134)。

摘　　要：乡村旅游平台是传播特色文化的载体,在文化和旅游融合中发挥重要作用,打造全区域智能乡村旅游平台有利于推动我国文旅产业发展更进一步。本文选取四川凉山州为研究对象,基于凉山州彝族文化旅游和智能乡村旅游平台的现状,从硬件网络层、数据信息层、服务系统层、应用层及用户层五个层面,构建出一个全域智能乡村旅游平台的整体技术架构。以游客和管理者为主体,设计出智能乡村旅游服务模块和管理模块,为游客提供信息查询、文化传播、商业、智能互动及个性化推荐等全方位服务,推动全域智能乡村旅游平台的顺利建设。Rural tourism platform is the carrier of the dissemination of characteristic culture,and plays an important role in the integration of culture and tourism.Building a region-wide intelligent rural tour-ism platform is conducive to promoting the further development of China's cultural tourism industry.In this paper,Liangshan Prefecture of Sichuan Province is selected as the research object.Based on the status quo of the Yi cultural tourism and intelligent rural tourism platform in Liangshan Prefecture,an overall techni-cal framework for the construction of a whole-domain intelligent rural tourism platform is constructed from five levels:hardware network layer,data information layer,service system layer,application layer and user layer.With tourists and managers as the main body,the intelligent rural tourism service module and man-agement module are designed to provide tourists with all-round services such as information inquiry,cul-tural communication,commerce,intelligent interaction and personalized recommendation,and promote the smooth construction of the all-domain intelligent rural tourism platform.

关 键 词：文旅融合 乡村旅游平台 彝族文化 智能旅游 

分 类 号：F59[经济管理—旅游管理]