心理认同视阈下微信小视频内容建设导向研究  

On the Guidance of WeChat Mini-Video Content Construction under the Perspective of Psychological Identity

作　　者：陆丹 LU Dan(College of Education Science,Guiyang University,Guiyang,Guizhou 550005,China)

机构地区：[1]贵阳学院教育科学学院,贵州贵阳550005

出　　处：《贵阳学院学报（社会科学版）》2024年第4期103-109,共7页Journal of Guiyang University:Social Sciences

摘　　要：新媒体环境下,微信小视频成为普通大众进行社交的一种重要媒介力量。对心理认同度高的小视频用户会以点赞、点上小红心、分享或正面评论等方式来获取更好的归属感和认同度。本研究搜集了2018年至今点赞数超千万的前100名的微信小视频相关信息。从文案主题及时间——数量变化两个维度对微信小视频内容建设情况进行探索分析,并尝试对创新微信小视频内容生产供给侧结构提出意见和建议,提高微信小视频内容供给质量并加强有效供给。In the new media environment,WeChat mini-videos have become an important medium for the general public to engage in social interactions.Mini-videos with a high degree of psychological identification will get likes,sharing,or positive comments from the users to obtain a better sense of belonging and recognition.This study collected relative information of WeChat mini-videos ranking top 100 with more than ten million likes since 2018.This study has explored and analyzed the content construction of the mini-videos from two dimensions:video themes and the time-number change,and attempts to propose suggestions and opinions to the supply side for the innovation of WeChat mini-video content production to improve effective and quality supply of mini-video content.

关 键 词：心理认同 微信小视频 内容建设 

分 类 号：G206[文化科学—传播学]