糖果包装的趣味化设计研究  

Research on Fun Design of Candy Packaging

作　　者：廖晶[1] LIAO Jing(Shanxi Forestry Vocational and Technical College,Taiyuan 030009,China)

机构地区：[1]山西林业职业技术学院,太原030009

出　　处：《包装工程》2024年第18期456-458,492,共4页Packaging Engineering

摘　　要：目的探讨糖果包装的趣味化设计,为糖果的包装设计提供创新的思路,使糖果包装更生动、更有趣、更符合消费者的心理。方法从糖果包装趣味化的重要价值入手,探讨我国糖果包装现状,并从四个层面对糖果包装的趣味化设计策略展开探讨。结论趣味性的糖果包装更能迅速地抓住这消费的眼球,激发他们的好奇心,让其形成购买欲。为此,在糖果包装设计中,要从色彩的趣味化、图形元素的趣味化、仿生设计趣味化、卡通拟人化趣味化四个层面强化包装的趣味化设计,从而更好地满足用户需求。Objective:To explore the interesting design of candy packaging,provide innovative ideas for candy pack-aging design,make candy packaging more vivid and interesting,and more in line with consumer psychology.Methods:Starting from the important value of candy packaging interest,the current situation of candy packaging in China was dis-cussed,and the interest design strategy of candy packaging was discussed from four aspects.Conclusion:Interesting candy packaging can catch the eye of consumers more quickly,stimulate their curiosity and make them form purchasing desire.Therefore,in the candy packaging design,we should strengthen the interesting design of packaging from four as-pects:the interesting color,the interesting graphic elements,the interesting bionic design,and the interesting cartoon personification,so as to better meet the needs of users.

关 键 词：糖果包装 趣味化设计 色彩 图形 仿生设计 卡通设计 

分 类 号：TB472[一般工业技术—工业设计]