ChatGPT对新式茶饮行业营销策略影响研究  

Research on the Impact of ChatGPT on Marketing Strategies in the New Tea Beverage Industry

作　　者：胡尔西代·玉散 王曙光[1] Hulsidai Yusan;WANG Shuguang(School of Finance and Public Administration,Harbin University of Commerce,Harbin 150028,China)

机构地区：[1]哈尔滨商业大学财政与公共管理学院,哈尔滨150028

出　　处：《经济研究导刊》2024年第16期54-57,共4页Economic Research Guide

基　　金：黑龙江省创业训练项目“AI技术下对‘奇兰生态茶饮’的营销模式创新研究”(S202310240140X)。

摘　　要：随着科技的快速发展,作为人工智能技术典型代表的ChatGPT具有了自我学习、自我适应和自我理解能力,并受到各行各业的广泛关注。目前,有着传统茶饮和奶茶双重功能的新式茶饮产品已成为众多年轻人追捧的新饮品,但其传统的营销策略已不能满足新式茶饮行业发展需求。随着竞争激烈和更新迭代快,发生了营销主体创新性差、营销内容质效不高、产品的附加值较低、与用户偏好不适应等问题。而ChatGPT的出现为其提供了新的思路,包括推动营销主体创新性、生成高质量营销方案、强化产品增值性服务、提升用户对产品的认知,促进了新式茶饮行业品牌化、规模化、数字化高质量发展。With the rapid development of technology,ChatGPT,as a typical representative of artificial intelligence technology,has the ability of self-learning,self-adaptation,and self-understanding,and has received widespread attention from various industries.At present,new tea beverage products with dual functions of traditional tea drinks and milk tea have become sought after by many young people.However,traditional marketing strategies can no longer meet the development needs of the new tea beverage industry.The competition is fierce and the update iteration is fast.There are problems such as poor innovation of marketing subjects,low quality and efficiency of marketing content,low added value of products,and unsuitability to user preferences.The emergence of ChatGPT has provided new ideas for it,including promoting innovation in marketing entities,generating high-quality marketing plans,strengthening product value-added services,and enhancing user awareness of products,aiming to promote the high-quality development of the new tea beverage industry in branding,scaling,and digitization.

关 键 词：ChatGPT 新式茶饮 营销策略 

分 类 号：F71[经济管理—产业经济]