新型共享衣橱的虚拟构建及实践探讨  

Research on newtype shared wardrobe virtual construction and practice

作　　者：李欣华[1,2] 李佳坤 郑芳英 张洁[4] LI Xinhua;LI Jiakun;ZHENG Fangying;ZHANG Jie(College of Fashion Design&Engineering,Zhejiang Sci-Tech University,Hangzhou,Zhejiang 311222,China;Key Laboratory of Silk Culturle Heritage and Products Design,Digital Technology,Ministry of Culture and Tourism,Hangzhou,Zhejiang 311222,China;Department of Mathematical Sciences,Zhejiang Sci-Tech University,Hangzhou,Zhejiang 310018,China;United Inspection Services(Shanghai)Co.,Ltd.,Shanghai 201616,China)

机构地区：[1]浙江理工大学服装学院,浙江杭州311222 [2]丝绸文化传承与产品设计数字化技术文化和旅游部重点实验室,浙江杭州311222 [3]浙江理工大学数学系,浙江杭州310018 [4]中联品检(上海)技术服务有限公司,上海201616

出　　处：《纺织学报》2024年第9期183-193,共11页Journal of Textile Research

摘　　要：针对当前服装产业生产和消费现状,及相关环境资源警示问题,基于“可循环理念”“协作消费模式”和“数字技术”,采用跨学科和虚拟实践方法,结合新零售模式、空间消费、区块链技术和数字孪生技术等知识,对新型共享衣橱在未来应用的可实践性及其带来的社会效益进行了探讨。研究显示:可循环理念和新兴技术环境为新型共享衣橱的未来实践提供了建设性环境;从其虚拟构建及运营带来的社会效益预估来看,一方面租赁方可以获得一定的经济效益,另一方面减少了服装消费和服装生产,节约了社会生产资源。本文研究为未来新型共享衣橱的实施提供了理论参考,以期促进纺织服装业的可持续发展。Objective Clothing waste is a severe problem in textile industry.Terminal incineration disposal not only brings a huge waste of resources,but also cruel threat to the environment.Sharing economy and circularity concept of the textile industry provide the necessary conditions for cooperative consumption,which can integrate and reallocate the existing resources in the market.Renting and sharing are the cores of collaborative consumption.However,the conventional form of renting has many obstacles in the global shared wardrobe market,which results in most consumers do not know enough about this consumption mode and have little trust in sharing platform,its commercial value is not be proven.Therefore,fundamentally change about concept of consumption is of great significance for enhancing consumer trust,realizing the green consumption,and promoting the progress of the circularity system of the textile industry.Method By literature reviewing,it was found that the generally'key factors that restrict the development of shared wardrobe and collaborative consumption mainly are consumer's cognitive limitations,attitude variances,personality traits,and values.Positively,circularity concept,new digital technologies,and collaborative consumption can provide a beneficial economic environment,retail model,and spatial consumption for the newtype shared wardrobe's establishment in the future.From the perspective of quality and trust guarantee system,Blockchain technology,with its distinct functions of decentralization,immutable information,independence,and anonymity can supervise clothing quality and build up consumer's trust system.From the perspective of marketing strategy,Curetail(Curated+Retail)can integrate Exhibition-style rental system and experiential consumption together and thus bring consumer into a circularity world and enlighten them to take part in the newtype shared wardrobe consumption.Moreover,new digital technology,such as VR,AR,metaverse,can make the virtual space construction and operation of newtype wardrobe be

关 键 词：可循环理念 协作消费 共享衣橱 共享经济 区块链技术 

分 类 号：TS941[轻工技术与工程—服装设计与工程]