基于IPA理论的乡村民宿游客感知:重要性·满意度和差异——以广州市为例  

The Impact of Tourist Satisfaction of Rural Homestay Based on IPA Analysis Method—Take Guangzhou as an Example

作　　者：赵莹雪 姚珍莲 ZHAO Ying-xue;YAO Zhen-lian(Department of Tourism and Business,Guangzhou Panyu Polytechnic,Guangzhou,Guangdong 511483;School of Tourism and Geography,Shaoguan University,Shaoguan,Guangdong 512005)

机构地区：[1]广州番禺职业技术学院旅游商务学院,广东广州511483 [2]韶关学院旅游与地理学院,广东韶关512005

出　　处：《安徽农业科学》2024年第18期96-100,117,共6页Journal of Anhui Agricultural Sciences

基　　金：广东省哲学社会科学规划2024年度项目(GD24XYJ27);2024年度广东省普通高校重点领域专项(服务“百千万工程”)(2024ZDZX4110)。

摘　　要：民宿逐渐成为乡村振兴战略的重要抓手,关于乡村民宿游客满意度研究对于民宿业的高质量发展至关重要。以广州乡村民宿为例,基于游客视角,主要通过问卷调查等途径,使用IPA分析法对广州乡村民宿满意度进行实证。结果显示:在乡村民宿这一领域广州需要从基础设施、个性化服务、民宿氛围等方面改进,并针对性地提出对策与建议:改善民宿基础性设施,保障游客住宿体验;完善旅游线路与交通,增设停车位;增强服务意识,提供个性化服务;加强民宿氛围营造等。Homestays have gradually become an important lever in rural revitalization strategies,and research on tourist satisfaction in rural homestays is crucial for the high-quality development of the homestay industry.This study takes Guangzhou rural homestays as an example,based on the perspective of tourists,mainly through questionnaire surveys and other means,using IPA analysis method to empirically analyze the satisfaction of Guangzhou rural homestays.The results show that in the field of rural homestays,Guangzhou urgently needs improvement in infrastructure,personalized services,and the atmosphere of homestays.Propose targeted countermeasures and suggestions:improve the basic facilities of homestays and ensure the accommodation experience of tourists;improve tourism routes and transportation,and add parking spaces;enhance service awareness and provide personalized services;strengthen the atmosphere creation of homestays,etc.

关 键 词：IPA理论 乡村民宿 游客满意度 广州 

分 类 号：F592.68[经济管理—旅游管理]