乡村产业价值链提升视角下农旅融合路径研究  

Research on the Integration Path of Agriculture and Tourism from the Perspective of Rural Industrial Value Chain Improvement

作　　者：朱梦瑜 陈春梅[1] Zhu Mengyu;Chen Chunmei

机构地区：[1]武汉交通职业学院,湖北武汉430065

出　　处：《黑河学刊》2024年第4期14-18,共5页Heihe Journal

基　　金：中国服务贸易协会研究课题成果“数字乡村建设下农旅融合发展路径研究——以湖北鹤峰县为例”(课题编号:CATISPR-20240222)。

摘　　要：随着农业与旅游的深度融合,农旅融合在数字乡村建设中呈现出更为广阔的发展前景。以乡村产业价值链提升为视角,探讨农旅融合的路径与模式,旨在为推动农旅融合发展提供新的理论参考和实践指导。通过分析乡村产业价值链,从农旅融合各环节的关系和互动机制基础上,提出农旅融合的路径选择,强调农业与旅游产业在资源整合、市场拓展、创新升级等方面的协同作用。在传统的观光旅游基础上,提出了“体验式农业”“特色产品推广”“生态休闲”等多元化的农旅融合模式,推动农产品附加值的提升,促使农业与旅游更加紧密地结合,最终实现经济效益、社会效益和生态效益的协同增长,为乡村振兴发展注入新的活力。With the deep integration of agriculture and tourism,it presents a broader development prospect under the construction of digital villages.From the perspective of the promotion of rural industrial value chain,this paper discusses the path and mode of the integration of agriculture and tourism,aiming to provide new theoretical reference and practical guidance for promoting the integration of agriculture and tourism.By analyzing the value chain of rural industries,this paper proposes the path selection of agriculure and tourism integration based on the relationship and interaction mechanism of each link of agriculture and tourism integration,and emphasizes the synergistic role of agriculture and tourism industry in resource integration,market expansion,innovation and upgrading.On the basis of traditional sightseeing tourism,diversified agricultural and tourism integration models such as experiential agriculture,promotion of characteristic products and ecological entertainment are proposed to promote the improvement of the added value of agricultural products,promoting the closer integration of agriculture and tourism,realizing the coordinated growth of economic,social and ecological benefits,and injecting new vitality into the development of rural revitalization.

关 键 词：农旅融合 乡村产业价值链 乡村振兴 

分 类 号：F592[经济管理—旅游管理]