“人—忆—场”:文化融入夜间旅游的内在机理研究  

"PERSON-MERMORIES-SCENESCAPES":A STUDY OF THE INTRINSIC MECHANISM OF CULTURAL INTEGRATION INTO NIGHT TOURISM

作　　者：任莉莉 刘民坤[1,2] 邓小桂 梁连健[1] 曾曦昊 REN Li-li;LIU Min-kun;DENG Xiao-gui;LIANG Lian-jian;ZENG Xi-hao(School of Business,Guangxi University,Nanning 530004,China;Guangxi Development Strategy Institute,Nanning 530004,China)

机构地区：[1]广西大学工商管理学院,南宁530004 [2]广西发展战略研究院,南宁530004

出　　处：《人文地理》2024年第4期160-170,共11页Human Geography

基　　金：国家自然科学基金项目(72272040);广西高校人文社会科学重点研究基地项目(2023GDSIQM18);广西哲学社会科学规划研究课题(21BYJ028);广西大学应用经济学学科交叉科研项目(2023JJJXA03)。

摘　　要：夜间旅游是促进地方经济高质量发展的新动力,在文旅融合背景下“文化如何深度融入夜间旅游”成为各界关注的核心问题。本文基于游客感知的微观视角,以典型夜间旅游目的地为研究对象,采用扎根的方法进行案例研究,深入剖析文化融入夜间旅游的内在机理。研究发现:(1)文化融入夜间旅游的过程是通过场景营造、主客互动、具身体验等方面构成的,但这一过程受“文化属性”的约束,最终生成记忆联结和文化内化。(2)“人”“忆”“场”是推动文化深度融入夜间旅游的核心三要素。(3)“脱嵌”“嵌入”“融入”是文化融入夜间旅游的三种状态,并建构出三状态模型,而主客互动质量是进一步检验其融入程度的“标尺”,且影响着游客的具身体验效果。(4)文化融入夜间旅游的联结点是“忆”,最终目标是文化内化,本质是实现“情感共鸣”,有益于拓展游客旅游的深度与广度,让游客在“热闹”之后有所得。This study focuses on a typical night tourism destination,employing a rooted approach to analyze the cultural integration within night tourism.The results show that:1)The process of cultural integration in night tourism comprises scene creation,host-guest interaction,and embodied experiences,but is constrained by"cultural attributes",ultimately leading to the formation of memory associations and cultural internalization;2)"Person-Memories-Scenescapes"are the three core elements that promote the deep integration of culture into night tourism;3)The study identifies"Disembedded","Embedded",and"Integration"as the three states of cultural integration into night tourism,emphasizing that the quality of interaction between host and guest serves as the"yardstick"for evaluating the degree of integration;4)The ultimate objective is cultural internalization,aiming to achieve"emotional resonance",which enhances the depth and breadth of the tourist experience,providing a meaningful takeaway after the hustle and bustle of the visit.The study constructs a PMS theoretical model of integrating culture into night tourism,and proposes policy recommendations for the in-depth integration of culture and night tourism to empower the night economy.

关 键 词：文旅融合 夜间旅游 内在机理 人—忆—场 

分 类 号：F590[经济管理—旅游管理]