后现代思潮下电竞文化的收编与转型  

The Incorporation and Transformation of Esports Culture Under Postmodernism

作　　者：王紫琪 WANG Ziqi(School of Humanities,Tongji University,Shanghai 200092)

机构地区：[1]同济大学人文学院,上海200092

出　　处：《体育科研》2024年第5期48-54,共7页Sport Science Research

基　　金：国家社会科学基金重大项目(23&ZD087)。

摘　　要：随着数字技术的迅猛发展,电竞已成为全球文化的一部分。从简单的电子游戏演变成国际性的竞技活动,电竞不仅仅是娱乐,更是体育竞技、文化产业和技术发展的交汇。基于后现代背景回顾电竞的起源与演变,发现电竞文化在主流媒体的塑造下被逐渐收编至主流文化,其转型过程体现在赛事形式的革新、从线下到线上的演变,呈现出个体娱乐到团队职业化的趋势,以及在公众认知中从娱乐到竞技的转变,凸显了电竞文化在适应现代社会变迁中的动态性和多样性。With the rapid development of digital technology,esports has become part of the global culture.Evolving from simple video games into international competitive activities,esports culture is not just a entertainment but a combination of sports competition,cultural industry,and technological development.Based on a postmodernist context,this review traces the origins and evolution of esports,which has gradually been incorporated into the mainstream culture under the influence of the mainstream media.The transformation process includes the evolution of events from offline to online,the trend from individual entertainment to professional team activities,and the shift in public perception from entertainment to competitive sport,highlighting the dynamism and diversity of esports culture in adapting to changes in modern society.

关 键 词：电竞文化 文化收编 青年亚文化 后现代 

分 类 号：G80-05[文化科学—运动人体科学]