浅谈如何加强商业性体育赛事运营中的财务管理  

Discussion on how to strengthen financial management in the operation of commercial sports events

作　　者：樊晓军 袁国民 谢珊珊 Fan Xiaojun;Yuan Guomin;Xie Shanshan(Reanda Certified Public Accountants(LLP)Jiangsu Branch,Nanjing,Jiangsu,210003;Nanjing Sports Industry Group,Nanjing,Jiangsu,210019)

机构地区：[1]利安达会计师事务所(特殊普通合伙)江苏分所,江苏南京210003 [2]南京体育产业集团,江苏南京210019

出　　处：《市场周刊》2024年第25期109-112,共4页Market Weekly

摘　　要：我国的体育赛事运营开始以商业性为主导的转变过程,随着商业化赛事规模的不断扩大,涉及的财务管理问题也逐渐增加,体育赛事运营中相关的财务风险越来越高。文章以财务管理基本理论和实务为基础,主要从预算管理、资金管理、收入管理、风险管理四个方面对商业性体育赛事运营中的财务管理问题进行分析和探讨,提出了相关建议。The operation of sports events in China has begun a transformation process dominated by commercialization.With the contin uous expansion of the scale of commercial events,the financial management issues involved have gradually increased,and the financial risks related to sports event operation are becoming higher and higher.Based on the basic theory and practice of financial management,this article analyzes and explores the financial management issues in commercial sports event operation,mainly focusing on budget management,fund management,revenue management,and risk management.By analyzing the main problems in these four aspects,targeted suggestions on how to strengthen financial management are proposed.

关 键 词：商业性 赛事运营 财务 

分 类 号：G80-05[文化科学—运动人体科学] F275[文化科学—体育学]