基于智能技术的电力营销策略优化分析  

Analysis of Optimization of Electric Power Marketing Strategy Based on Intelligent Technology

作　　者：卢陈越 仲宙宇 朱一锋 潘志翔 LU Chenyue;ZHONG Zhouyu;ZHU Yifeng;PAN Zhixiang(State Grid Jiangsu Electric Power Co.,Ltd.,Changzhou Power Supply Branch,Jiangsu 213022,China)

机构地区：[1]国网江苏省电力有限公司常州供电分公司,江苏213022

出　　处：《电子技术（上海）》2024年第6期266-267,共2页Electronic Technology

摘　　要：阐述针对传统电力营销策略优化的局限性,提出基于智能技术的电力营销策略优化方法,包括需求预测与市场建模、客户细分与个性化营销、供应链和资源优化,以实现更具竞争力的电力营销策略。This paper describes the limitations of optimizing traditional electricity marketing strategies and proposes an intelligent technology-based optimization method for electricity marketing strategies,including demand forecasting and market modeling,customer segmentation and personalized marketing,supply chain and resource optimization,to achieve more competitive electricity marketing strategies.

关 键 词：智能技术 电力营销 机器学习 

分 类 号：F426.61[经济管理—产业经济]