智能技术对广告流程的影响分析  

Analysis of the Impact of Intelligent Technology on Advertising Process

作　　者：蔡烨 CAI Ye(School of Media,Soochow University,Jiangsu 215127,China)

机构地区：[1]苏州大学传媒学院,江苏215127

出　　处：《电子技术（上海）》2024年第6期306-307,共2页Electronic Technology

摘　　要：阐述人工智能对广告过程的影响,介绍人工智能技术在国内广告市场上的应用和部署,并采用实证分析,得出人工智能的广告过程与传统的广告过程有显著差异,具有更智能、更同步、更高效率的特点。This paper describes the impact of artificial intelligence on the advertising process,introduces the application and deployment of artificial intelligence technology in the domestic advertising market,and uses empirical analysis to conclude that the advertising process of artificial intelligence is significantly different from the traditional advertising process,with greater intelligence,synchronization,and efficiency.

关 键 词：人工智能 广告影响 流程差异 

分 类 号：TP18[自动化与计算机技术—控制理论与控制工程] F713.8[自动化与计算机技术—控制科学与工程]