大数据技术在企业电力营销服务体系中的应用  

Application of Big Data Technology in Enterprise Power Marketing Service System

作　　者：王悦 WANG Yue(State Grid Heilongjiang Electric Power Co.,Ltd.Qiqihar Power Supply Company,Heilongjian 161006,China)

机构地区：[1]国网黑龙江省电力有限公司齐齐哈尔供电公司,黑龙江161006

出　　处：《电子技术（上海）》2024年第6期404-406,共3页Electronic Technology

摘　　要：阐述从市场分析和预测、客户关系管理、营销渠道管理和营销效果评估与优化等关键要素出发,探讨大数据在电力营销中的应用和意义。提出面向大数据的供电企业电力营销服务体系构建方法,包括数据基础设施建设、人才培养与组织调整、技术支持与系统集成,以及风险管理和安全保障。This paper expounds the application and significance of big data in power marketing,starting from key elements such as market analysis and forecasting,customer relationship management,marketing channel management,and marketing effectiveness evaluation and optimization.It proposes a method for building a big data oriented power marketing service system for power supply enterprises,including data infrastructure construction,talent cultivation and organizational adjustment,technical support and system integration,as wellas risk management and security assurance.

关 键 词：大数据技术 电力营销体系 服务体系 

分 类 号：TP311.13[自动化与计算机技术—计算机软件与理论] F426.61[自动化与计算机技术—计算机科学与技术]