知识产权保护、模仿侵权与企业服务贸易额  

Intellectual Property Protection,Imitation Infringement and Corporate Service Trade

作　　者：马科伟 孙浦阳 于春海[1] Ma Kewei;Sun Puyang;Yu Chunhai

机构地区：[1]中国人民大学经济学院 [2]中国人民大学中国经济改革与发展研究院,北京市海淀区

出　　处：《世界经济》2024年第9期33-61,共29页The Journal of World Economy

基　　金：国家社科基金重大项目“建设更高水平开放型经济新体制研究”(21ZDA092);教育部基地重大项目“百年变局下的世界经济及中国与世界经济关系研究”(20231JY0103)的资助。

摘　　要：本文从知识产权保护视角,研究了中国商标法改革对企业服务贸易额的影响。服务业知识产权保护以商标保护为主体形式,通过降低服务的被模仿概率,可以改变企业投资决策。本文使用2013年开始实施的《中华人民共和国商标法修正案(草案)》,利用中国税收制度特点计算企业服务贸易额,基于地理分布离散程度识别可贸易服务行业,构建一个双重差分模型,检验了知识产权保护对企业服务贸易额的影响。研究结果表明:在商标法改革后,有服务商标企业的服务贸易额增长了18.4%;使用工具变量等方法检验后结果依然稳健。机制检验发现:知识产权保护通过有效降低服务的被模仿概率,激励企业增加研发投入和人力资本培训支出,从而实现更高的服务贸易额。本研究从商标法视角,验证了知识产权保护对中国服务贸易增长的贡献。This paper discusses the impact of China’s trademark law reform on the trade volume of business services from a perspective of intellectual property rights protection.The protection of intellectual property rights in the service sector,with trademark protection as a fundamental form,can effectively reduce the likelihood of being imitated and change the investment decisions of enterprises.Based on this,this paper employs the Trademark Law Amendment implemented in China in 2013,using the characteristics of China’s tax system to calculate the trade volume of business services,identifying the tradable services industry based on the degree of geographical distribution dispersion and constructing a differential model to check the impact of intellectual property rights protection on the trade volume of corporate services.The results indicate that after the Trademark Law Reform,the trade volume of enterprises in the tradable service industry with service trademarks increased by 18.4%,and they also remain robust after using instrumental variables and other methods.On the other hand,the mechanism test results suggest that intellectual property rights protection encourages enterprises to increase R&D investment and spending on human capital training by reducing the likelihood of imitation of services,thus achieving a higher volume of trade in services.In conclusion,this paper examines for the first time the contribution of intellectual property rights protection to the growth of China’s trade in services from the perspective of trademark law.

关 键 词：知识产权保护 商标法改革 服务贸易额 模仿侵权 

分 类 号：D923.4[政治法律—民商法学]