平台企业数字适老化改造的话语实践--基于“关怀”理论的批判性考察  

Discursive Practices of Senior-oriented Accessible Design Programs in Chinese Platform Companies:A Critical Analysis through the Lens of“Care”Theory

作　　者：方惠 郭静怡 FANG Hui;GUO Jingyi(School of Journalism and Communication,Jinan University,Guangzhou 510632,China 2.College of Communications,The Pennsylvania State University,State College 16802,United States)

机构地区：[1]暨南大学新闻与传播学院,广东广州510632 [2]宾夕法尼亚州立大学传播学院,宾夕法尼亚州斯泰特科利奇16802

出　　处：《湖南大学学报（社会科学版）》2024年第5期153-160,共8页Journal of Hunan University(Social Sciences)

基　　金：中央高校基本科研业务费专项资金:数字适老化语境下的老年群体媒介使用研究(23JNQN44)。

摘　　要：以中国平台企业的数字适老化改造项目与公益宣传片为研究对象,关注其中针对老年群体的关怀话语实践,揭示平台企业如何通过战略性地部署“关怀”,将老年群体纳入银发产业之中。研究发现,平台企业通过调整老年需求的可见性,选择性地回应了适老化的要求,倾向于将数字融入置于家庭化的场景之中,诉诸子女的数字反哺与老年人的自我关怀来克服数字融入的难题,并将市场化的媒介使用作为解决方案。研究认为,“关怀”话语伦理化了企业逐利性的市场需求,将有利于企业商业利益的价值判断加之于老年群体之上,创造了一场幸福晚年的数字迷思。The present study examines the senior-oriented accessible design programs and relevant public service announcements of Chinese platform companies.It focuses on their discursive practices about caring for older adults and strives to reveal how these platform companies strategically deploy“care”to incorporate older adults into the aging economy.The results show that the platform companies,by adjusting the visibility of older adults’needs,selectively respond to the requirements of senior-oriented accessible design,tend to place digital inclusion in the family context,resort to younger generations’digital back-feeding and older adults’self-care to overcome digital divides,and rely on marketized media use as a solution.The research maintains that the platform companies employ the“care”discourse to moralize and legitimize their profit-seeking demands,put value judgments in favor of their own commercial interests on the older adults,and create a digital myth of a happy old age.

关 键 词：平台 适老化 科技向善 老年群体 关怀 

分 类 号：G21[文化科学—新闻学]