西藏旅游服务贸易国际竞争力及其影响因素  

International Competitiveness of Tibet’s Tourism Service Trade and Its Influencing Factors

作　　者：胡晓萱 吴恒建 HU Xiaoxuan;WU Hengjian(School of Economics and Management,Tibet University,Lhasa 850000,China;College of Engineering,Tibet University,Lhasa 850000,China)

机构地区：[1]西藏大学经济与管理学院,拉萨850000 [2]西藏大学工学院,拉萨850000

出　　处：《科技和产业》2024年第18期82-87,共6页Science Technology and Industry

基　　金：2023年西藏大学校级科研培育计划(ZDQMJH23-09)。

摘　　要：近年来,旅游业已成为拉动西藏经济发展的重要引擎。基于波特的“钻石模型”,运用主成分分析法,对西藏旅游服务贸易国际竞争力的影响因素进行实证研究。结果发现,选择的指标对西藏旅游服务贸易国际竞争力都有正向影响。由此提出加大地方财政对商业服务业的支持力度、大力改善旅游交通运输的环境、提高住宿业和餐饮业的规模和服务水平、吸引外资流入西藏旅游业等建议,以期提高西藏旅游服务贸易国际竞争力。In recent years,tourism has become an important engine to pull the economic development of Tibet.Based on Porter’s Diamond Model,an empirical study on the factors influencing the international competitiveness of Tibet’s tourism service trade through principal component analysis was conducted.The results show that the selected indicators have a positive impact on the international competitiveness of Tibet’s tourism service trade.As a result,it is proposed to increase local financial support for the commercial service industry,vigorously improve the environment for tourism transportation,raise the scale and service level of the accommodation and catering industries,and attract foreign investment into the tourism industry of Tibet,with a view to improving the international competitiveness of Tibet’s tourism service trade.

关 键 词：旅游服务贸易 国际竞争力 钻石模型 西藏旅游 

分 类 号：F592[经济管理—旅游管理]