中国传统水墨元素在当代招贴设计中的传承与创新  

The Inheritance and Innovation of Traditional Chinese Ink and Wash Elements in Contemporary Poster Design

作　　者：鞠月[1] 张秋雨 JU Yue;ZHANG Qiuyu(Xijing University,Xi'an 710123,China)

机构地区：[1]西京学院,陕西西安710123

出　　处：《鞋类工艺与设计》2024年第17期84-86,共3页SHOES TECHNOLOGY AND DESIGN

基　　金：陕西省/陕西非遗文化助力县域经济高质量发展对策研究/陕西省哲学社会科学研究专项智库项目《陕西非遗文化助力县域经济高质量发展对策研究》(项目编号:2024ZD499)。

摘　　要：随着时代的发展,当代招贴设计不断寻求新的表现形式和文化内涵。中国传统水墨元素以其独特的艺术魅力和深厚的文化底蕴,成为当代招贴设计的重要灵感来源。中国水墨是中国传统绘画所特有的审美形态,表现了一种极具东方美感的境界。水墨的发展是从唐朝开始的,中国古代文人用笔墨来表达自己的思想,表达自己的精神和感情,这就是为什么他们能够创造出千百年来的佳作,并借此建立了自己的美学和审美观,从而形成了中国绘画所特有的民族视觉艺术特征。本文以传统的东方审美为基础,寻找中国传统水墨在海报设计中的视觉关联,以此为起点,以现代海报设计与传统水墨艺术的融合为起点,探讨如何才能更好地满足现代发展需要的海报设计。With the development of the times,contemporary poster design constantly seeks new forms of expression and cultural connotations.Traditional Chinese ink wash elements,with their unique artistic charm and profound cultural heritage,have become an important source of inspiration for contemporary poster design.Chinese ink painting is a unique aesthetic form of traditional Chinese painting,expressing a state of extreme Eastern beauty.The development of ink painting began in the Tang Dynasty.Ancient Chinese literati used brush and ink to express their thoughts,spirits,and emotions.This is why they were able to create masterpieces that have lasted for thousands of years and establish their own aesthetics and aesthetic views,thus forming the unique national visual art characteristics of Chinese painting.This paper is based on traditional Eastern aesthetics and aims to explore the visual correlation of traditional Chinese ink painting in poster design.Starting from the integration of modern poster design and traditional ink painting art,it explores how to better meet the needs of modern development in poster design.

关 键 词：水墨元素 招贴设计 传承 发展 

分 类 号：J524.3[艺术—艺术设计]