设计心理导向下的民俗产品设计创新研究  

Research on the Innovation of Folk Product Design under the Guidance of Design Psychology

作　　者：肖剑锋 赵晶晶 XIAO Jianfeng;ZHAO Jingjing(Arts Institute,Hengyang Normal University,Hengyang 421002,China)

机构地区：[1]衡阳师范学院美术学院,湖南衡阳421002

出　　处：《鞋类工艺与设计》2024年第17期147-149,共3页SHOES TECHNOLOGY AND DESIGN

基　　金：2022年衡阳师范学院科研启动项目《设计心理学视域下民俗产品设计研究》(项目编号:2022QD23)。

摘　　要：作为乡村经济与文化的物化体现,民俗产品的设计与生产是乡村社会生产中不可或缺的一环。当前我国民俗产品的设计与生产的滞后与缺失的形势及其原因在于缺乏设计心理导向的引入与强化,难以即时针对消费者的行为特征和心理需求展开相应的设计创新。以设计心理导向的引入加强为研究视角,探讨民俗产品在“用”“物”与“人与自然”等方面的相关应用策略。推动和促进民俗产品价值的提升,助力乡村振兴战略的实施。As the material embodiment of rural economy and culture,the design and production of folk products is an indispensable part of rural social production.At present,the situation of lag and absence in the design and production of our country's folk products and its reasons lie in the lack of the introduction and strengthening of the design psychological guidance,it is difficult to carry out the corresponding design innovation according to the behavioral characteristics and psychological needs of consumers.From the perspective of design psychology,this paper discusses the application strategies of folk products in“Use”“Object”and“Man and nature”.Promote and promote the value of folk products to promote the implementation of rural revitalization strategy.

关 键 词：设计心理导向 民俗产品 设计创新 引入加强 

分 类 号：TB47[一般工业技术—工业设计]