Z世代视角下的档案馆形象——以小红书为透镜  

The Image of Archives from the Perspective of Generation Z--Using Xiaohongshu as a Lens

作　　者：聂勇浩[1] 包惠敏 易慧慧 NIE Yonghao;BAO Huimin;YI Huihui(School of Information Management,Sun Yat-sen University,Guangzhou 510006,China)

机构地区：[1]中山大学信息管理学院,广州510006

出　　处：《档案学通讯》2024年第5期12-21,共10页Archives Science Bulletin

基　　金：广东省哲学社会科学规划项目“基于社会共建的新冠肺炎疫情数字档案资源建设研究”(GD20CTS06)。

摘　　要：探讨Z世代眼中的档案馆形象,对于档案馆面向未来开展自身形象管理、校准公共服务具有重要价值。运用目的地形象理论,以“小红书”平台为数据来源,借助微词云、MAXQDA等分析工具,从认知和情感两个维度揭示Z世代眼中的档案馆。结果表明:在认知形象上,档案馆作为一种公共空间,在空间属性上兼具功能性和休闲性;在空间构件上,交通区位、建筑设计、基础设施和馆藏资源最受Z世代关注。在情感形象上,Z世代对档案馆不同方面的情感倾向分为“积极情感主导”“中性偏积极情感”“中性情感主导”三种模式,但整体情感倾向是积极的。总体上,在Z世代眼中,档案馆是一个虽然“小众”,但却“超出预期”的“宝藏”空间。Exploring the archives'image in the eyes of Generation Z holds significant value for archives in shaping their future image management and fine-tuning public services.Employing the Destination Image Theory,this research utilized data from the Xiaohongshu platform to unveil how Generation Z perceives archives from both cognitive and emotional perspectives,followed by content analysis utilizing Weiciyun platform and MAXQDA.The findings indicate that in terms of cognitive image,archives,as public spaces,encompass both functional and leisure aspects,with Generation Z showing particular interest in transportation location,architectural design,infrastructure,and archival resources as spatial components.In terms of emotional image,Generation Z,while categorizing their emotional tendencies towards various facets of archives into positive emotion-oriented,neutral positive emotion-oriented and neutral emotion-oriented overall demonstrates a positive emotional inclination.For Generation Z,archives is a niche but unexpected treasure space.

关 键 词：档案馆形象 用户生成内容 Z世代 

分 类 号：G271[文化科学—档案学]