虚拟时尚视域下国潮服装动态展示的文化美学探究  

Research on cultural aesthetics of China-Chic clothing dynamic display from the perspective of virtual fashion

作　　者：高琛 Gao Chen(Hunan Vocational College for Nationalities,Yueyang 414000,China)

机构地区：[1]湖南民族职业学院,湖南岳阳414000

出　　处：《纺织报告》2024年第8期123-125,共3页

基　　金：2023年度湖南省社会科学成果评审委员会一般自筹课题“基于虚拟时尚的国潮服装动态展示创新设计研究”成果(XSP2023YSC104)。

摘　　要：近年来,虚拟时尚作为科技与时尚的融合体,已逐渐成为时尚界的焦点,为服装行业的发展带来了革命性的变革。文章通过对国潮服装在虚拟时尚背景下的应用进行了深入分析,进一步发现其独特的文化美学价值,首先概述了虚拟时尚与国潮服装的发展,从文化美学视角出发,对国潮服装动态展示的技艺、艺术及文化3个层面进行了阐述;其次总结了虚拟时尚对国潮服装动态展示的文化美学挖掘策略,不仅为服装行业的创新发展提供了新思路,也为中华文化的传承与弘扬开辟了新的途径。In recent years,virtual fashion,as a fusion of technology and fashion,has gradually become the focus of the fashion industry,bringing revolutionary changes to the development of the clothing industry.Through in-depth analysis of the application of China-Chic clothing in the context of virtual fashion,this paper further found its unique cultural aesthetic value.Firstly,it summarizes the development of virtual fashion and China-Chic clothing,and from the perspective of cultural aesthetics,it examines the dynamic display of China-Chic clothing from three aspects:technology,art and culture.Secondly,it summarizes the cultural and aesthetic mining strategy of virtual fashion dynamic display of China-fashion clothing,which not only provides new ideas for the innovation and development of the clothing industry,but also opens up a new way for the inheritance and promotion of Chinese culture.

关 键 词：虚拟时尚 国潮服装 动态展示 文化美学 

分 类 号：J523.5[艺术—艺术设计]