新媒体时代公共图书馆舆情信息服务现状与优化策略  

Status and Optimizing Strategies of Public Opinion Information Services of Public Libraries in the New Media Era

作　　者：宋艳霞 Song Yanxia

机构地区：[1]天津图书馆,天津300201

出　　处：《图书馆工作与研究》2024年第S01期18-23,共6页Library Work and Study

摘　　要：文章采用文献调查和网络调查法对我国11家公共图书馆舆情信息服务现状进行调研,分析公共图书馆舆情信息服务对象、产品及特色,提出新时代公共图书馆舆情信息服务优化策略,即融合新媒体技术,与大数据舆情分析平台合作,提升舆情信息挖掘分析能力;构建以用户为中心的流程化舆情信息服务体系;调研用户信息需求,拓展服务对象;构建多层次、立体化的产品服务体系;加强舆情信息服务队伍建设;构建舆情信息服务评估体系。Using literature review and online research,this article investigates the public opinion information services status of 11 public libraries in China,analyzes the objects,products,and characteristics of public library public opinion information services,and proposes public library public opinion information service optimizing strategies in the new era,which integrates new media technology and cooperates with big data public opinion analysis platforms to enhance the ability to mine and analyze public opinion information;build a user centered process based public opinion information service system;research user needs and expand service targets;build a multi-level and three-dimensional product and service system;strengthen the construction of the public opinion information service team;establish an evaluation system for public opinion information services.

关 键 词：公共图书馆 舆情信息服务 舆情信息服务产品 舆情服务 新媒体 

分 类 号：G258.2[文化科学—图书馆学] G252