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作 者:钟鼎 戚晓杰 Zhong Ding;Qi Xiaojie
机构地区:[1]四川美术学院中国画与书法艺术学院,重庆401331 [2]广东外语外贸大学南国商学院“华南符号学研究中心”,广州510545 [3]青岛大学文学与新闻传播学院,山东青岛266071
出 处:《当代修辞学》2024年第5期83-95,共13页Contemporary Rhetoric
基 金:国家社会科学基金项目(项目编号:16BYY130);国家语委“十二五”社科规划项目(项目编号:YB125——122);2022年度重庆市语言文字科研项目(项目编号:YYK22205)的阶段性成果。
摘 要:“表格”是一种独特的书面形式表达,是语言与图像的和谐统一。随着社会的发展,网络的普及,科技传播手段的进步,表格的交际功用愈显突出,使用范围越来越广,已成为人们沟通交流、信息传递不可或缺的重要组成部分,与当今“图像化时代”相同步、相谐和。目前由于其异质、交叉、边缘,囿于不同学科的分工,融语言与图像为一体的表格“语言”研究没有引起学界充分的重视。本文基于对“语象合治”符号学思想的认同,采用广义语言文字观,对由语象结合的异质视觉符号的表格“语言”进行探析。通过观察视角的变换,使此被忽视的边缘领域逐渐被发现,走向前台,从而将研究引向深入。Tables,as a unique expression of written form,are the harmonious unity of language and image.With the development of society,the popularity of the network and the convenience of scientific and technological communication means,the communicative function of tables has become more and more prominent,and their scope of use has become an indispensable and important part of people's communication and information transmission,which is in line with and in harmony with the current era of visualization.At present,due to its heterogeneity,crossover,marginality and labor division in different disciplines,the study of table"language",a combination language and image,is still insufficient and has failed to attract due attention from the academic circle.Based on the identification of semiotic thought of"combining language and image",this paper uses the general view of language and characters to analyze the table"language"of heterogeneous visual symbols derived from language and image combination.The transformation of observation perspective helps to gradually discover many easily overlooked marginal areas,bring them to the foreground,and thus lead to in-depth and thorough research.This paper is of great significance in deepening the understand of table"language"and standardizing its application.
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