新疆“党徽大叔”议题传播中舆论引导力研究  

Study on Public Opinion Guiding Power in the Dissemination of the Issue of“Uncle with Party Badge”in Xinjiang

作　　者：兰彩红 朱爱敏[1] LAN Cai-hong;ZHU Ai-min(School of Journalism and Communication,Xinjiang University of Finance and Economics,Urumqi 830012,Xinjiang,China)

机构地区：[1]新疆财经大学新闻与传播学院,新疆乌鲁木齐830012

出　　处：《喀什大学学报》2024年第4期94-99,共6页Journal of Kashi University

基　　金：国家社科基金项目“新疆县级融媒体中心协同县域社会治理实践研究”(21XXW008)。

摘　　要：新形势下,主流媒体引导舆论的重要性愈加明显。新京报推出“党徽大叔”系列报道是引导主流思想舆论的典型案例,对于新时代加强媒体传播体系建设、塑造主流舆论新格局具有重要启示。论文以新京报、全国各类媒体及新疆地方媒体对“党徽大叔”的联动报道为研究对象,对主流媒体舆论引导力构成要素进行实证分析,并由此提出主流媒体提高舆论引导力新路径,以期为其他主流媒体提高舆论引导力提供借鉴。Under the new situation,the importance of mainstream media in guiding public opinion has become more and more obvious.The series of reports on“Uncle with Party Badge”launched by The Beijing News is a typical case of guiding mainstream public opinion,which is an important inspiration for strengthening the construction of the media communication system and shaping the new pattern of mainstream public opinion in the new era.This paper takes the linkage reports of The Beijing News,various national media and local media in Xinjiang on“Uncle with Party Badge”as the research object,empirically analyzes the components of mainstream media’s public opinion guiding power,and puts forward a new path to improve the public opinion guiding power of the mainstream media in order to provide a reference for the improvement of the public opinion guiding power of other mainstream media.

关 键 词：“党徽大叔” 舆论引导力 主流媒体 

分 类 号：G206[文化科学—传播学]