基于SWOT-PEST分析法探索中成药国际推广新途径  

Exploring New Ways for Globalization of Chinese Patent Medicine Based on the SWOT-PEST Method

作　　者：孙青松 张丹妮 黄思丹 韩露纯 张怡 李欣悦 师旭亮 佘延芬 SUN Qingsong;ZHANG Danni;HUANG Sidan;HAN Luchun;ZHANG Yi;LI Xinyue;SHI Xuliang;SHE Yanfen(School of Acupuncture,Moxibustion and Tuina,Hebei University of Chinese Medicine,Shijiazhuang Hebei 050200,China;International Joint Research Center for Predominant Diseases of Traditional Chinese Medicine and Acupuncture of Hebei Province,Shijiazhuang Hebei 050200,China;Dou Hanqing Academic Thought Research Institute of Hebei University of Chinese Medicine,Shijiazhuang Hebei 050200,China)

机构地区：[1]河北中医药大学针灸推拿学院,河北石家庄050200 [2]河北省中医针灸优势病症国际联合研究中心,河北石家庄050200 [3]河北中医药大学窦汉卿学术思想研究院,河北石家庄050200

出　　处：《中医药导报》2024年第9期1-5,24,共6页Guiding Journal of Traditional Chinese Medicine and Pharmacy

基　　金：河北中医药大学教育教学改革研究课题(22yb-3);河北中医药大学“大学生创新创业训练计划”项目(S202314432077)。

摘　　要：目的:基于发放的“我国中成药国际推广调查研究现状”问卷分析我国中成药国际推广现状,并以日本汉方药的推广为切入点,通过分析日本汉方药国际发展的原因,以期探索我国中成药国际推广的新途径。方法:基于SWOT-PEST分析法制作调查问卷,进行调查和分析。结果:问卷调查发现,由于缺乏有效的国际合作、存在文化差异等原因,中成药国际推广整体情况并不乐观。而日本汉方药由于政策支持、重视推广、进行技术创新等原因,在国际上取得了良好的效益。结论:我国中成药在推广过程中,应通过提升产品质量稳定性、加强市场调研、与当地医疗机构合作等途径,促进其有效地推广。Objective:Based on the questionnaire(The Current Situation of Globalization of Chinese Patent Medicine)we collected and existing evidence to analyze the current situation of the globalization of Chinese patent medicine,and to explore methods of the globalization of Chinese patent medicine by analyzing the reasons of globalization of Japanese Kampo.Methods:Questionnaire survey and SWOT-PEST method were used in the study.Results:The questionnaire survey found that the overall situation of international promotion of Chinese patent medicine was not optimistic due to the lack of effective international cooperation and cultural differences,while Japanese Kampo medicine has achieved good benefits in the world due to policy support,emphasis on promotion,technological innovation and other reasons.Conclusion:In the process of globalization of Chinese patent medicine,we should achieve the effective promotion by improving the stability of product quality,strengthening marketing research and cooperation among local medical institutions,etc.

关 键 词：中成药 SWOT-PEST分析法 调查问卷 国际推广 汉方药 

分 类 号：K286[历史地理—历史学]