公共产品理论视野下中华文化走出去传播研究——以国际公共产品为例  

An Analytical Inquiry into Chinese Culture Going Global from the Perspective of Public Goods Theory:A Case Study of International Public Goods

作　　者：邓肯 陈笑春[1] DENG Ken;CHEN Xiaochun

机构地区：[1]西南政法大学,重庆401120

出　　处：《上海视觉》2024年第2期120-125,共6页Shanghai Vision

基　　金：国家社科基金项目“数据化语境下自媒体版权侵权治理”(21XWB041)的研究成果。

摘　　要：在推动中华文化走出去的背景下,数字文化产品成为重要展示内容。尤其是在公共产品理论视野下的国际公共产品,凭借满足受众需求、消费的非竞争性以及受益的非排他性优势,推动中华文化走出去的效果显著。与此同时,国际公共产品反映了主要供给主体未定、媒介议程设置以及白搭车问题,一定程度上影响了国际公共产品的传播。因此,未来可以尝试从国际公共产品的供给主体、媒介环境与经济效益机制入手改进,以期为国际公共产品与数字文化产品发展提供借鉴意义,推动中华文化更好地走出去。In the strategic initiative of Chinese Culture Going Global,digital cultural products have become a crucial medium for international representation.This phenomenon gains particular significance from the perspective of Public Goods Theory,as international public goods demonstrate desired influential outcomes due to their alignment with audience needs,non-competitive consumption aspects,and non-exclusive benefits.However,challenges such as the uncertainty of primary providers,the dynamics of media agenda-setting,and the free-rider issue somewhat hinder the effective dissemination of these goods on a global scale.To surmount these challenges,future strategies should focus on diversifying suppliers,redefining the media landscape,and innovating economic incentive structures.These efforts are essential not only to enhance the development of international public goods and digital culture but also to reinforce the global impact of Chinese Culture Going Global.

关 键 词：公共产品理论 中华文化走出去 国际公共产品 数字文化 

分 类 号：G206[文化科学—传播学] G122G124