乡村旅游吸引物对旅游者忠诚度的影响研究:以北京市怀柔区莲花池村为例  

Influence of rural tourist attractions on tourist loyalty:a case study of Lianhuachi Village in Huairou District,Beijing City

作　　者：刘娜 文谨[1] LIU Na;WEN Jin(College of Resource Environment and Tourism,Capital Normal University,Beijing 100048)

机构地区：[1]首都师范大学资源环境与旅游学院,北京100048

出　　处：《首都师范大学学报（自然科学版）》2024年第5期87-94,共8页Journal of Capital Normal University：Natural Science Edition

基　　金：北京市教育委员会基金项目(KM201910028008)。

摘　　要：旅游吸引物是乡村旅游的基础。本文以北京怀柔莲花池村为案例地,探讨旅游吸引物与旅游者忠诚度之间的关系。结果表明:(1)游客认为莲花池村较为重要的旅游吸引物有山水风光、安静氛围、民风淳朴、特色美食;(2)莲花池村的旅游者忠诚度和地方依恋程度不高,游客多为价格敏感型旅游者,价格实惠是该地的优势;(3)莲花池村没有突出的单项旅游吸引物,游客对旅游吸引物综合体验满意度显著影响其忠诚度;(4)地方依恋在旅游吸引物和游客忠诚度之间的影响关系中起到部分中介作用。建议乡村旅游应重视旅游吸引物开发构建,发挥自身优势,扬长避短,提升旅游吸引力和市场竞争力,带动市场可持续发展,全面推进乡村振兴。Tourism attraction is the basis of rural tourism.This paper takes Lianhuachi Village in Huairou District,Beijing as a case study to explore the relationship between tourism attractions and tourist loyalty.The results show that,(1)the most important tourist attractions of Lianhuachi Village are landscape scenery,quiet atmosphere,simple folk customs and special food.(2)The degree of tourist loyalty and place attachment in Lianhuachi Village is not high,and most of the tourists are pricesensitive.Affordable prices are the advantage of Lianhuachi Village.(3)Lianhuachi Village has no outstanding single tourism attraction,and tourists’satisfaction on comprehensive experience of tourism attraction significantly affects their loyalty.(4)Place attachment plays a partial mediating role in the relationship between tourism attractions and tourist loyalty.It is suggested that the development and construction of tourism attractions are valued in rural tourism.Rural areas should give full play to their own advantages,develop their strengths and avoid their weaknesses,enhance tourism attraction and market competitiveness,drive sustainable market development,and comprehensively promote rural revitalization.

关 键 词：乡村旅游 旅游吸引物 地方依恋 旅游者忠诚度 

分 类 号：F592.6[经济管理—旅游管理]