奢侈品皮具品牌知识产权法律保护问题研究  

Legal Protection of Intellectual Property Rights of Luxury Leather Goods Brands

作　　者：张媛 ZHANG Yuan(Preschool Normal School,Xi'an Vocational and Technical College,Xi'an 710077,China)

机构地区：[1]西安职业技术学院学前师范学院,陕西西安710077

出　　处：《中国皮革》2024年第9期123-126,共4页China Leather

基　　金：第三批陕西高校网络思想政治工作研究课题与实践项目(2023WSYJ100544)。

摘　　要：本文旨在深入探讨奢侈品皮具品牌知识产权法律保护问题及应对策略。在明晰奢侈品皮具品牌知识产权法律保护的基本概念后,从商标权和工业设计权两个关键知识产权类型入手,深入探讨奢侈品皮具市场中的知识产权侵权案例并相应做出点评分析;剖析了知识产权保护面临的挑战,以及品牌如何应对这些挑战的策略。This paper aimed to explore the legal protection of intellectual property rights of luxury leather goods brands and the corresponding countermeasures.After clarifying the basic concept of legal protection of intellectual property rights of luxury leather goods brands,this paper discussed the infringement cases of intellectual property rights in the luxury leather goods market from the two key types of intellectual property rights,trademark and industri⁃al design right,and made comments and analysis accordingly.It then dissected the challenges of intellectual property protection,and put forward strategies for brands to address these challenges.

关 键 词：知识产权 奢侈品 皮具品牌 法律保护 

分 类 号：TS56[轻工技术与工程—皮革化学与工程]