政府引导力、比较收益与农户绿色种植技术采纳意愿--来自江汉平原的调研证据  

Government guidance,comparative benefits and farmers'willingness to adopt green planting technology:Survey evidence from Jianghan Plain

作　　者：员跃鑫 何蒲明[1] Yuan Yuexin;He Puming(Hubei Rural Development Research Center,Yangtze University,Jingzhou,434023,China)

机构地区：[1]长江大学湖北农村发展研究中心,湖北荆州434023

出　　处：《中国农机化学报》2024年第10期311-318,352,共9页Journal of Chinese Agricultural Mechanization

基　　金：湖北省教育厅人文社科重大项目(21D042);国家社会科学基金项目(17BGL250)。

摘　　要：探究政府引导力和比较收益如何影响农户绿色种植技术采纳意愿。在运用ordered-Logit模型实证分析政府引导力和比较收益对农户绿色种植技术采纳意愿影响的基础上,以ordered-Probit模型和OLS估计替代基准模型进行稳健估计,检验政府宣传、政府监管和比较收益对农户绿色种植技术采纳意愿的交互作用。结果表明:政府引导力和比较收益均对农户绿色种植技术采纳意愿有正向促进作用,且政治身份和病虫害统防统治在其中起到部分中介作用,政府宣传、政府监管和比较收益的交互效应对农户绿色种植技术采纳意愿也有显著促进作用。为此提出提升农户绿色种植技术采纳意愿的建议包括:加大政府的宣传和引导力度,构建多元有序的政府激励引导机制;提高农户绿色种植的比较收益,完善绿色种植技术采纳长效补偿机制;贯通政府和农户之间宣传引导路径,着力发挥党员和村干部的示范作用;加强病虫农害统治统防技术服务的宣传引导工作,刺激绿色种植技术的采纳需求;加大政府监管执法力度。In order to explore how government guidance and comparative benefits to affect farmers'willingness to adopt green planting technology,based on the empirical analysis of the impact of government guidance and comparative benefits on farmers'willingness to adopt green planting technology by using the ordered Logit model,the ordered Probit model and OLS estimation were used to replace the benchmark model for robust estimation,and to examine the interaction of government publicity,government supervision and comparative income on farmers'willingness to adopt green planting technology.The results showed that both government guidance and comparative income had a positive effect on farmers'willingness to adopt green planting technology,and political identity and the rule of integrated pest control played a part of intermediary role.The interaction effect of government publicity,government supervision and comparative income also significantly promoted farmers'willingness to adopt green planting technology.Therefore,the suggestions to improve farmers'willingness to adopt green planting technology are put forward as follows:strengthening the government's propaganda and guidance,building a diversified and orderly government incentive and guidance mechanism,improving the comparative benefits of green planting of farmers,and improving the long‑term compensation mechanism for green planting technology adoption,connecting the propaganda and guidance path between the government and farmers,and focusing on giving play to the exemplary role of party members and village cadres,strengthening the publicity and guidance of the technical services of integrated pest control and prevention,and stimulating the adoption of green planting technologies,and also strengthening government oversight and law enforcement.

关 键 词：政府引导力 比较收益 绿色种植技术 采纳意愿 ordered-Logit模型 

分 类 号：S157.432[农业科学—土壤学]