基于增强现实技术的智能包装设计特点分析  

Analysis of Characteristics of Smart Packaging Design Based on the Augmented Reality Technology

作　　者：魏旭[1] WEI Xu

机构地区：[1]无锡太湖学院

出　　处：《丝网印刷》2024年第18期57-60,共4页Screen Printing

基　　金：教育部人文社会科学研究青年基金项目“基于大数据电商平台的物联网智能包装设计研究”的研究成果(编号19YJC760116);江苏省高校“青蓝工程”优秀青年骨干教师项目(苏教师函[2022]29号)阶段性成果。

摘　　要：随着物联网、大数据、5G等技术领域的发展,传统包装已无法满足当前年轻一代的消费需求,包装行业面临消费升级和数字化转型。以数智时代为研究背景,结合实例论述增强现实技术智能包装与传统包装的区别,总结出增强现实技术智能包装具备的有形、有声、有感、有效、有趣、有心六个特点,为增强现实技术智能包装的后续设计提供理论参考。With the development of the Internet of Things(IoT),big data and 5G in China,traditional packaging no longer satisfies the current needs of young consumers and the packaging industry is facing a consumption upgrade and digital transformation.In the context of the digital and intelligent era,this study demonstrates the differences between augmented reality(AR)-based smart packaging based on augmented reality and traditional packaging in combination with real cases,followed by summarizing the six characteristics of AR-based intelligent packaging,namely,visible,audible,sensible,eff ective,interesting and considerate.This study off ers a theoretical reference for future design of AR-based smart packaging.

关 键 词：增强现实技术 智能包装 设计特点 

分 类 号：TB482[一般工业技术—包装工程]