基于感性工学的男式针织毛衫领型评价  

Evaluation of Men's Knitted Sweaters'Collar Style Based on Kansei Engineering

作　　者：张中启 丁潇潇 Zhang Zhongqi;Ding Xiaoxiao(School of Arts,Taishan University,Tai'an,Shandong 271021,China;Tianfang Standard Testing and Certification Co.,Ltd.,Tianjin 300308,China)

机构地区：[1]泰山学院艺术学院,山东泰安271021 [2]天纺标检测认证股份有限公司,天津300308

出　　处：《针织工业》2024年第9期82-86,共5页Knitting Industries

基　　金：2022年河南兴文化工程文化研究专项项目阶段性成果(2022XWH241);2021年度山东省艺术科学重点课题阶段性成果(21ZB05180004);2019年度山东省社会科学普及应用研究项目阶段性成果(2019-SKZC-09)。

摘　　要：为探究不同款式男式针织毛衫领型对消费者感性认识的影响,运用感性工学原理和设计方法,选取15款代表性男式针织毛衫领型和9对感性形容词设计调查问卷。以20~25岁山东地区在校男大学生为调查对象,获得男式针织毛衫领型感性评价数据,并对调研数据进行均值分析、因子分析、聚类分析,量化消费者对男式针织毛衫领型的感性评价。结果表明:款式因子、风格因子和外观因子是影响男式针织毛衫领型感性评价的主要因子,开襟、领口形状、领高、制作工艺等给消费者带来不同的心理感受。该研究对男式针织毛衫领型设计具有一定的指导作用。In order to explore the influence of different styles of men's knitted sweater'collar on consumers'perceptual knowledge,using Kansei engineering principles and design methods,15 representative types of men's knitted sweater collar and 9 pairs of perceptual adjectives were selected to design questionnaires.Taking male college students aged 20~25 in Shandong province as the object of investigation,the perceptual evaluation data of collar type of men's knitted sweater was obtained.The mean analysis,factor analysis and cluster analysis of the survey data were conducted to quantify the perceptual evaluation of consumers on men's knitted sweater collar type.The results show that the perceptual evaluation factors influencing men's knitted sweater collar type are style factor,mode factor and appearance factor,and different factors such as cardigan,neckline shape,collar height,production technology can bring different psychological feelings to consumers.The study has a certain guiding function to the collar design of men's knitted sweater.

关 键 词：男式针织毛衫 领型 感性评价 因子分析 聚类分析 

分 类 号：TS941.716[轻工技术与工程—服装设计与工程]