拼多多平台社区团购“多多买菜”的SWOT分析  

SWOT analysis of the community group purchase"Duoduo Buy"on the Pinduoduo platform

作　　者：段子鹏 Duan Zipeng(Guangxi University of Finance and Economics,Guangxi Nanning 530003,China)

机构地区：[1]广西财经学院,广西南宁530003

出　　处：《经济与管理战略研究》2024年第1期26-29,共4页

摘　　要：本文主要对拼多多平台社区团购“多多买菜”的优势、劣势、机会和威胁进行了总结,并提出了对其的建议和展望。拼多多平台凭借庞大的用户基础、丰富的商品选择和价格优势成为社区团购市场的领先者,但同时也面临假冒伪劣商品问题和激烈的竞争。建议拼多多注重商品质量和真实性,提升用户体验和服务,并持续创新以保持竞争力。This paper mainly summarizes the advantages,disadvantages,opportunities and threats of"Duoduo Buy"community group purchase on the Pinduoduo platform,and puts forward suggestions and prospects for it.The Pinduoduo platform has become a leader in the community group buying market with its huge user base,rich product selection and price advantage,but it also faces the problem of counterfeit and shoddy goods and fierce competition.It is recommended that Pinduoduo pay attention to the quality and authenticity of products,improve user experience and services,and continue to innovate to maintain competitiveness.

关 键 词：拼多多 社区团购 “多多买菜” SWOT 用户信任度 假冒伪劣商品 

分 类 号：F42[经济管理—产业经济]